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Muchsin Saggaff Shihab
Master of Management Lecturers, Bakrie University Jakarta

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Analog switch-off (ASO) effect in brand image of TV one as election TV ahead of the political year on viewers' watching interest in Jakarta Tysa Novenny; Muchsin Saggaff Shihab
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

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Stations that are synonymous with political news will certainly be affected by the presence of ANALOG SWITCH-OFF. One of the most popular TV stations synonymous with political issues is TV One. In November 2022, TV One will hold a launch event for TV One as Election TV. The launch event which was attended by a number of figures from political parties, the chairman of the KPU, and the chairman of Bawaslu further emphasized TV One's brand image as Election TV. Research methods This using the type and design of a quantitative research approach. This research uses a stratified random sampling technique. The data used is 2022 data sourced from the DKI Jakarta Provincial Central Statistics Agency. Amount sample determined based on Slovin formula totaling 400 respondents. Result of study This show that h smartPLS calculation results which state the direct influence between variables. If the P-Value is <0.05, then there is an influence between variables the analogous switch-off effect in brand image on interest watch viewers in Jakarta
The influence of total quality management (TQM) and iso 9001 certification on customer satisfaction with service quality as an intervening variable at PT. Paramatech Indonesia Agustina Agustina; Muchsin Saggaff Shihab
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

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Abstract

The proliferation of companies in the field of labor supply or outsourcing services has resulted in business competition in grabbing customer attention.Companies operating in the service sector must ensure that their customers are satisfied with the products and services provided. Therefore, PT. Paramatech Indonesia must have good quality so that its target customers feel satisfied and increase customer satisfaction with the services offered. One way to achieve this is by implementing the concept of total quality management (TQM) and obtaining ISO 9001 certification. The aim of this research was to determine the effect of total quality management (TQM) and ISO 9001 certification on customer satisfaction with service quality as an intervening variable at PT. Paramatech Indonesia. This research used quantitative research methods. The sample in this study was 88 respondents who were all customers in the last year and were selected using a sampling method, namely purposive sampling with judgment sampling from the PT. Paramatech Indonesia customer database in accordance with the research objectives. In this research, hypothesis testing was carried out using a structural equation modeling (SEM) approach based on partial least squares (PLS) or shortened to SEM-PLS. Each hypothesis was analysed using the SmartPLS application version 4.0.9.9 to test the relationship between variables. The results of this research show that total quality management (TQM) has a negative but not significant effect on customer satisfaction at PT. Paramatech Indonesia, ISO 9001 certification has a positive and significant effect on customer satisfaction at PT. Paramatech Indonesia, total quality management (TQM) and ISO 9001 have a synergistic effect on customer satisfaction at PT. Paramatech Indonesia, as well as there is a role for service quality in the relationship between total quality management (TQM) and ISO 9001 certification on customer satisfaction at PT. Paramatech Indonesia. The limitations of this research are limited time and variables, so the results of this research cannot yet be used as a picture of actual conditions in companies in Indonesia.