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All Journal Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Scientia Jurnal Ekuilnomi Perigel: Jurnal Penyuluhan Masyarakat Indonesia Jurnal Salingka Nagari
Firda Nisafera Ulfa
Universitas Pandanaran
Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Mathematics Social Sciences

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The Influence of Influencer Reviews and Customer Reviews on Purchase Intention on Larissa Products Sintya Oktarina; Firda Nisafera Ulfa; Dheny Indra Gunawan
Jurnal Scientia Vol. 13 No. 02 (2024): Education and Sosial science, March - May 2024
Publisher : Sean Institute

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Abstract

In the contemporary globalized era, the advancement of internet technology has had a profound effect on business and the economy. The marketing reach, transaction speed, and speed of delivery of goods and services have all increased with the usage of internet technology in business. This demonstrates the wide range of categories of beauty and body care products available on the online store. The beauty business observes that consumer and influencer evaluations are two methods that electronic communication through word-of-mouth influences in order to promote and stimulate product purchase transactions. With the trust variable acting as a moderator, the purpose of this study is to quantify the direct impact of electronic word-of-mouth, including influencer and customer endorsements and reviews, on intentions to purchase Laresa products. This study employed a quantitative approach, which is a kind of causal investigation. In this study, convenience sample with 200 respondents was employed in place of nonprobability sampling. An ordinal scale questionnaire is used in this study's data collection and analysis processes. The study findings indicate that while influencer evaluations do not significantly positively impact the intention to purchase Laresa items, customer reviews do have a large beneficial affect. The association between customer reviews and the intention to buy Laresa items is negatively mediated by trust, however the relationship between influencers is not mediated by trust. assessment of the plan to buy products from Laresa.
Peran Pencatatan Keuangan Bagi Kemajuan Kelompok UMKM Permata Hebat Kota Semarang Sintya Oktarina; Agustien Zulaidah; Retno Djohar Juliani; Firda Nisafera Ulfa
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 9, No 1 (2026): JANUARI 2026
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v9i1.3179

Abstract

Kelompok UMKM Permata Hebat merupakan salah satu komunitas usaha yang bergerak di bidang olahan pangan. Produk UMKM Permata Hebat yaitu olahan buah dan batang pisang. Sebagai kelompok usaha yang sebagian besar terdiri dari kaum perempuan, pelaku usaha yang tergabung dalam Kelompok UMKM Permata Hebat memerlukan penguatan pengetahuan di sisi pengelolaan keuangan. Tim pengabdian masyarakat Universitas Pandanaran melakukan kegiatan pelatihan dan pendampingan pembukuan keuangan sederhana bagi sejumlah 15 pelaku usaha kelompok UMKM Permata Hebat. Dalam kegiatan ini diberikan pelatihan bagaimana membuat pembukuan keuangan sederhana dengan menuliskan pemasukan dan pengeluaran uang. Dibagikan juga buku kas harian untuk para peserta pelatihan agar mereka dapat menuliskan pembukuan keuangan dengan rapi dan terstruktur.
Manifestasi Modal Sosial: Pengaruh Keaktifan Berorganisasi dengan Perluasan Jejaring Bisnis pada BPD HIPMI Jawa Tengah Belia Mulyaningtyas; Firda Nisafera Ulfa
Jurnal Salingka Nagari Vol. 4 No. 2 (2025): Jurnal Salingka Nagari
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jsn.v4i2.339

Abstract

This study examines the influence of organizational engagement on business network expansion among young entrepreneurs in the BPD HIPMI Central Java. Utilizing a quantitative approach, data from 133 active members selected via purposive sampling were processed using simple linear regression analysis. Preliminary evaluations confirmed that all research instruments achieved high validity and reliability. Furthermore, classical assumption tests verified that the data followed a normal distribution, remaining free from multicollinearity and heteroscedasticity. Statistical results yielded the regression equation Y=3.746+0.705X, with a t-value of 23.450 significantly exceeding the t-table of 1.65639 (p<0.05). These findings demonstrate a robust positive correlation, proving that active participation within an organization substantially enhances business networking capabilities. An Adjusted R Square of 0.808 indicates that organizational involvement accounts for 80.8% of the variance in network development, while external factors influence the remaining 19.2%. Ultimately, this research underscores that intensive organizational commitment serves as a primary catalyst for young entrepreneurs to cultivate productive and sustainable business ecosystems within HIPMI Central Java.
PENDAMPINGAN DIKLAT DAN SERTIFIKASI KOMPETENSI  BAGI PENGURUS KOPERASI ERA DIGITAL DI KOTA SURAKARTA Dina Damayanti; Rini Werdhiningsih; Retno Djohar Juliani; Firda Nisafera Ulfa; Muhammad Labib Khoirul Anwar; Salsabila Adivia
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 5 No. 2 (2026): Juni: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/perigel.v5i2.3910

Abstract

Cooperatives play a strategic role in driving the local economy; however, they currently face challenges regarding digital transformation and the need for professional governance. This community service initiative in Surakarta City aims to enhance the capacity, professionalism, and readiness of cooperative administrators for competency certification, while also strengthening digital-based organizational management. The program integrates interactive education and training methods—including lectures, discussions, case studies, and simulations—with intensive support for competency certification, covering everything from portfolio preparation to assessment simulations. Results indicate a significant improvement in participants' understanding and skills regarding cooperative governance and risk management, as evidenced by pre-test and post-test evaluations. Furthermore, participants gained confidence in facing competency assessments and began adopting digital innovations, such as financial applications, administrative digitization, and social media utilization. In conclusion, the program proved effective in preparing cooperative administrators for certification and fostering digital transformation. To ensure sustainability, the implementation of a continuous post-certification program and expanded access to local government financing are recommended.
Pengaruh Literasi Keuangan Digital Dan Financial Behaviour Terhadap Perilaku Konsumtif Mahasiswa Universitas Pandanaran Sintya Oktarina; Dheny Indra Gunawan; Dina Damayanti; Eka Mustikasari; Firda Nisafera Ulfa
Jurnal Ekuilnomi Vol. 8 No. 1 (2026): Ekuilnomi Vol 8(1), Feb 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/tfy7b287

Abstract

Perilaku belanja konsumtif di kalangan mahasiswa merupakan fenomena yang menunjukkan tren peningkatan, terutama didorong oleh kemudahan akses terhadap teknologi dan media digital. Penelitian ini dilakukan untuk mengkaji sejauh mana literasi keuangan mempengaruhi perilaku belanja konsumtif mahasiswa. Pendekatan penelitian yang digunakan adalah kuantitatif dengan metode survei, di mana data dikumpulkan melalui penyebaran kuesioner kepada 79 mahasiswa sebagai responden. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan program IBM SPSS 25. Hasil penelitian mengungkapkan bahwa literasi keuangan digital tidak memiliki pengaruh yang signifikan terhadap perilaku belanja konsumtif mahasiswa Universitas Pandanaran, sehingga tingkat pemahaman mahasiswa terkait penggunaan teknologi keuangan digital tidak terbukti memengaruhi kecenderungan mereka dalam melakukan pembelian secara berlebihan. Sebaliknya, financial behaviour terbukti berpengaruh signifikan terhadap perilaku belanja konsumtif, yang berarti bahwa semakin baik perilaku pengelolaan keuangan yang dimiliki mahasiswa, semakin rendah kecenderungan mereka untuk berperilaku belanja konsumtif. Berdasarkan hasil tersebut, penelitian ini merekomendasikan pentingnya penguatan program edukasi literasi keuangan di perguruan tinggi untuk mendorong terbentuknya perilaku keuangan yang lebih bijaksana dan terarah
Co-Authors Agustien Zulaidah Belia Mulyaningtyas Dheny Indra Gunawan Dina Damayanti Eka Mustikasari Muhammad Labib Khoirul Anwar Retno Djohar Juliani Rini Werdhiningsih Salsabila Adivia Sintya Oktarina