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This Author published in this journals
All Journal Journal of Management and Bussines (JOMB)
Maria Tiara
Balitbang Provinsi Jawa Timur

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Model Pemasaran Digital Operator Seluler Digital Indonesia ByU Daniel Susilo; Maria Tiara
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.6102

Abstract

This research aims to analyze the digital marketing model of the Indonesian Digital Cellular Operator BYU which is the backbone of the profession in Indonesia and is available in various sectors or industries. ByU is one of the companies that is able to combine two spectrums in their digital marketing through the official Instagram account @byu.id. Through their Instagram account, they introduced a marketing model where the color palette determines cultural diversity and uses slang such as friendzone to combine it. Keywords: ByU, Digital Marketing, ISP, Internet, Krippendorf
Co-Authors Daniel Susilo