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All Journal JURNAL LENTERA BISNIS Journal of Management and Bussines (JOMB) International Journal of Management Science and Information Technology (IJMSIT)
Leni Evangalista Marliani
Universitas Jenderal Achmad Yani
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Brand Image dan Product Quality terhadap Customer Loyalty melalui Customer Satisfaction Sepatu Nike di Kota Bandung Dea Nurcahyani; Leni Evangalista Marliani
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8739

Abstract

This research aims to analyze the influence of brand image and product quality on customer loyalty which is mediated by customer satisfaction of Nike shoes in the city of Bandung. The research method uses a quantitative approach with surveys and Likert questionnaires. The research instrument has gone through the validity, reliability, classical, multiple regression and Sobel test stages. SPSS version 25 software tools and an online Sobel calculator were used to analyze the data. The research results show that the second, fourth, fifth and seventh hypotheses successfully reject H0 and the first, third and sixth hypotheses fail to reject H0, which means that brand image has no positive effect on loyalty mediated by customer satisfaction and product quality has a positive effect on customer loyalty mediated by customer satisfaction. In conclusion, product quality has an indirect influence on customer loyalty, mediated by customer satisfaction. Keywords: Brand Image, Product Quality, Customer Loyalty, Customer Satisfaction
PERAN TRUST DALAM MEMEDIASI PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP REPURCHASE INTENTION PADA APLIKASI TOKOPEDIA Meisa Alvioni Syamsudin; Leni Evangalista Marliani
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1391

Abstract

This study aims to analyze the role of trust in mediating the effect of perceived ease of use and perceived usefulness on repurchase intention on the Tokopedia application. The population in this study are Tokopedia users who live in Bandung City. The sample was taken using purposive sampling technique with the criteria that respondents 17-64 years old who have made at least two transactions in the Tokopedia application. The number of samples in this study amounted to 120 respondents. Data were collected through an online questionnaire based on a 5-point Likert Scale and analyzed using multiple regression and the sobel test. The results showed that perceived ease of use and perceived usefulness have a positive effect on trust. Perceived ease of use, perceived usefulness, trust a positive effect on repurchase intention. The sobel test indicates that trust is able to mediate the influence between perceived ease of use and perceived usefulness on repurchase intention. This research provides important insights for the development of e-commerce strategies in increasing customer repurchase intention.
The Effect of E-Perceived Price, E-Perceived Quality and E-Perceived Value on Repurchase Intention of Spotify Premium Users in The Greater Bandung Area Valens Zhen Fabian; Leni Evangalista Marliani
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.7047

Abstract

This research explores the elements affecting the repurchase intention of Spotify Premium users in the Greater Bandung region. As digital music streaming platforms expand quickly, it has become more crucial for scholars and professionals to comprehend the elements that motivate users to keep their subscriptions. This study examines how e-perceived price, e-perceived quality, and e-perceived value influence the intention to repurchase among Spotify Premium subscribers. A quantitative method was used by handing out structured questionnaires to 147 Spotify Premium users in Greater Bandung. The gathered data underwent analysis through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that e-perceived price (β = 0.215, p = 0.002), e-perceived quality (β = 0.341, p < 0.001), and e-perceived value (β = 0.387, p < 0.001) exhibit positive and significant impacts on repurchase intention. Among these factors, e-perceived value appeared as the most significant predictor of repurchase intention, succeeded by e-perceived quality and e-perceived price. Additionally, the model shows significant explanatory capability, boasting an R² value of 0.842, which signifies that 84.2% of the variation in repurchase intention is accounted for by the three predictor variables. These results indicate that users are inclined to renew their Spotify Premium subscriptions when they recognize significant value, excellent service quality, and fair pricing. Thus, Spotify must concentrate on increasing customer value by offering personalized features, ongoing service enhancements, and pricing strategies that meet users’ expectations to bolster customer retention and promote subscription renewals. Keywords: Online perceived price; Online perceived quality; Online perceived value; Intent to repurchase; Spotify Premium.
The Effect of Perceived Product Quality and Perceived Price on Repurchase Intention Mediated by Customer Satisfaction: A Study of Gatsby Perfume Users in Greater Bandung Dimas Eka Chandra; Leni Evangalista Marliani
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7984

Abstract

The intensifying competition in Indonesia's men's fragrance industry has increasingly pressured the competitive position of well-established brands, including Gatsby, which recorded a consistent decline in its Top Brand Index throughout 2023–2025 amid the growth of competitors such as Evangeline and Morris. This study aims to examine the influence of Perceived Product Quality and Perceived Price on Repurchase Intention, both directly and through the mediation of Customer Satisfaction, among Gatsby perfume users in the Greater Bandung area. A quantitative approach employing descriptive and associative methods was used in this study. Data were collected through a structured questionnaire distributed to 100 respondents selected using purposive sampling. The research instrument was found to be valid and reliable, and the data satisfied all classical assumptions required for regression analysis. Data were analyzed using Multiple Linear Regression and the Sobel test with the assistance of IBM SPSS Statistics. The results show that Perceived Product Quality and Perceived Price each have a positive and significant effect on both Customer Satisfaction and Repurchase Intention, Customer Satisfaction also has a positive and significant effect on Repurchase Intention, and Customer Satisfaction is shown to significantly mediate the influence of Perceived Product Quality and Perceived Price on Repurchase Intention. These findings indicate that consumers are more inclined to repurchase Gatsby perfume when the product quality is perceived as good, the price is considered fair, and their satisfaction is formed through expectation confirmation. This study offers practical insight for PT Mandom Indonesia in formulating strategies to improve product quality, pricing, and customer-satisfaction reinforcement in order to strengthen consumers repurchase intention.
The Effects of Price Perception and Product Quality on Repurchase Intention: The Mediating Role of Customer Satisfaction Among Consumers of Make Over Lipstick in Cimahi City Wan Maharani Alista Sari; Leni Evangalista Marliani
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8041

Abstract

This study aims to analyze the influence of price perception and product quality on repurchase intention, with consumer satisfaction as a mediating variable among Make Over lipstick consumers in Cimahi City. A quantitative approach was employed, utilizing an explanatory research design and survey method. The sample consisted of 134 female consumers who had purchased and used Make Over lipstick, selected through convenience sampling. Data were collected using a five-point Likert scale questionnaire and analyzed with descriptive analysis, multiple linear regression, path analysis, and the Sobel test, assisted by SPSS version 25. The results indicate that price perception does not have a significant effect on consumer satisfaction, whereas product quality has a positive and significant effect on consumer satisfaction. Perceived price, product quality, and consumer satisfaction each have a positive and significant effect on repurchase intention, with perceived price exerting the most dominant direct influence. Mediation analysis indicates that consumer satisfaction does not mediate the effect of perceived price on repurchase intention, but does mediate the effect of product quality on repurchase intention. These findings suggest that appropriate price management and product quality improvement are necessary to enhance consumer satisfaction and repurchase intention for Make Over lipstick.
Co-Authors Dea Nurcahyani Dimas Eka Chandra Meisa Alvioni Syamsudin Valens Zhen Fabian Wan Maharani Alista Sari