Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Management and Bussines (JOMB)
V. Santi Paramita
Universitas Jenderal Ahmad Yani

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Pengaruh Gaya Hidup, Literasi Keuangan dan Inklusi Keuangan terhadap Perilaku Keuangan Generasi Z di Jawa Barat Firly Amelya Hidayat; V. Santi Paramita
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.8963

Abstract

This research aims to identify the influence of lifestyle, financial literacy and financial inclusion on the financial behavior of generation Z. This research method uses quantitative methods with a descriptive and associative approach with data analysis techniques using multiple regression. The population in this study is Generation Z residents who live in West Java, amounting to 11,886,058 million. The sample was determined using a simple random sampling technique with a sample size of 100 from 16 cities. The results of this research show that partially and simultaneously, lifestyle, financial literacy and financial inclusion have a positive influence on the financial behavior of generation Z. The implications of the results of this research direct that the promotion of a healthy, frugal and planned lifestyle with the support of financial literacy and financial inclusion needs to be carried out intensively use various social media. Keywords: Lifestyle, Financial Inclusion, Financial Literacy, Financial Behavior
Co-Authors Firly Amelya Hidayat