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Amelia Amelia
Universitas Pelita Harapan, Surabaya

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Relationship Marketing, Switching Costs dan Service Quality terhadap Customer Satisfaction dan pada akhirnya Membentuk Customer Loyalty pada PT. Lautan Indomasutama Medan Vanessa Vanessa; Oliandes Sondakh; Amelia Amelia
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9067

Abstract

This research aims to determine and analyze relationship marketing, switching costs and service quality on customer satisfaction and ultimately forming customer loyalty. The population in this study was 141 customers. The number of samples in this research was 68 customers who used freight forwarding services. The data collection technique uses a questionnaire. The data analysis technique uses multiple linear regression analysis. The research results show that relationship marketing has a significant effect on switching costs, service quality has a significant effect on switching costs, relationship marketing has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction, relationship marketing has a significant effect on customer loyalty, service quality has a significant effect on customers loyalty, switching costs have a significant effect on customer loyalty and customer satisfaction has a significant effect on customer loyalty. The conclusion is that the important role of relationship marketing and maximized service quality can encourage switching costs, customer satisfaction and customer loyalty. Keywords: Customer Satisfaction, Customer Loyalty, Relationship Marketing
The Effect of Travel Motivation, Perceived Risk and Travel Constraint Towards Medan Generation Z’s Visit Intention to Bali, Indonesia Specifically Kuta area Through Destination Image Gracia Gracia; Ronald Ronald; Amelia Amelia
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9069

Abstract

In this study aims to determine and analyze travel motivation, travel motivation, perceived risk has a significant effect on cognitive image and affective image and visit intention. The research study used quantitative research design and data processing using Structural Equation Modeling (SEM) with AMOS 26.0 to analyze data collected from a total of 105 respondents. Data collection was conducted by nonprobability snowball sampling technique on male and female respondents aged 18-24 years domiciled in Medan. The results obtained that travel motivation has a significant effect on cognitive image, travel motivation has a significant effect on affective image, perceived risk has a significant effect on cognitive image, perceived risk has a significant effect on affective image, travel constraint has a significant effect on cognitive image and affective image, cognitive image and affective image has a significant effect on visit intention. The implications in the research provide valuable insights for the tourism industry in Kuta to develop effective marketing strategies to attract more potential visitors from Medan's Generation Z population.. Keyword: Affective Image, Destination Image, Cognitive Image, Travel Motivation
Efek Citra Toko terhadap minat Beli Konsumen pada Brastagi Supermarket Gatot Subroto Medan melalui Persepsi Nilai dan Kesadaran Merek Stephen Simon; Ronald Ronald; Amelia Amelia
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9155

Abstract

The aim of the research is to analyze the effect of store image on consumer buying interest at Brastagi Supermarket Gatot Subroto Medan through perceived value and brand awareness. The data collection technique in this research used an electronic Google Form questionnaire from 135 respondents who had shopped at Brastagi Supermarket Gatot Subroto Medan. This research uses Smart Partial Least Squares Analysis (SmartPLS). The research results show that price, consumer service, trade products and architecture have a significant effect on store image. Apart from that, this research also shows that store image has a significant positive effect on consumer buying interest through perceived value and brand awareness. The conclusion is that retail businesses, especially supermarkets, must consider these variables if they want to increase consumer buying interest. Keywords: Architecture, Price, Customer Service, Trade Products
Dampak Live Streaming, Celebrity Endorsement, Alat Promosi, Review Online, Keamanan, Kemudahan Penggunaan dan Kenyamanan terhadap Perilaku Belanja Pakaian Online pengguna Tiktok setelah Pandemi Covid-19 di Jakarta Michelle Farran; Ronald Ronald; Amelia Amelia
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9156

Abstract

This research aims to determine the significant influence of several factors on the online shopping behavior of TikTok users during the Covid-19 pandemic in Jakarta. This research used the Structural Equation Modeling Partial Least Squares (SEM-PLS) method with a total of 215 respondents. The data that has been collected is processed using the SmartPLS application, ensuring accurate statistical analysis. The research results show that all the variables studied have a significant influence on the online shopping behavior of TikTok users during the pandemic in Jakarta. Of all the factors observed, online reviews emerged as the most influential variable and played an important role in shaping users' purchasing decisions. In contrast, the variable that has the least influence is security, indicating that although important, security factors have a more limited impact in influencing TikTok users' online shopping decisions. In conclusion, this research provides important insights into the factors that influence TikTok users' online shopping behavior during the pandemic. Keywords: Celebrity Endorsement, Live Streaming, Promotional Tools
Analisa Faktor-Faktor Perceived Service Quality dalam Bidang Aviasi terhadap Passenger Loyalty melalui Passenger Satisfaction dan Passenger Complaint pada Penumpang Batik Air Tujuan dari dan ke Surabaya Richardo Evan Wongharyono; Ronald Ronald; Amelia Amelia
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9551

Abstract

This research is intended to find factors that influence Passenger Loyalty through Passenger Satisfaction and Passenger Complaint of Batik Air customers in Surabaya. This research provides benefits for the aviation industry in Indonesia, especially to create customer loyalty to an airline in order to be able to survive in the market in the long term.This study is causal with quantitative methods and uses the Amos 22.0 application to assist the processing of primary data from 200 Batik Air customers in Surabaya which was collected using the Snowball Sampling Technique. In this study it was found that customers will be loyal to a brand influenced by Customer Satisfaction which is most influenced by Safety and Security, Reliability, Connectivity, Information Service, Accessibility, Operation Schedule, Comfort, Ticket service, and Personalized Services. Consumers' perception that airplanes with low prices do not prioritize safety, but from this research it can be broken because Batik Air is significant in the Safety and Security variable. eywords: Accessibility, Comfort, Connectivity, Information Service
Co-Authors Gracia Gracia Michelle Farran Oliandes Sondakh Richardo Evan Wongharyono Ronald Ronald Stephen Simon Vanessa Vanessa