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All Journal Journal of Management and Bussines (JOMB)
Yanuar Dananjaya
Universitas Pelita Harapan, Surabaya

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Analisis Komparasi Struktur Modal, Total Asset Turnover, Likuiditas, Gross Profit Margin dan Kinerja Keuangan terhadap Perusahaan Besar & Perusahaan Kecil di Perusahaan Industri Konsumsi Bursa Efek Indonesia Joscelyn Antonius; Yanuar Dananjaya; Victor Soeindra
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9157

Abstract

This research aims to determine capital structure, total asset turnover, liquidity, gross profit margin, capital structure, total asset turnover, liquidity and gross profit margin on the financial performance of small and large consumption sector companies. The total population is 66 companies, while the sample is 59 companies and the number of observations is 295 reports. The data collection method uses financial reports. The data analysis technique uses multiple linear regression analysis with SPSS version 25. The research results show that capital structure and liquidity have no effect on the financial performance of small and large consumer sector companies. Total Asset Turnover and Gross Profit Margin have a positive effect on the financial performance of small and large consumption sector companies. Keywords: Gross Profit Margin, Liquidity, Capital Structure, Total Asset Turnover
Efekk Atmosphere, Experience Marketing dan Food Quality terhadap Kepuasan Konsumen dan Minat Pembelian Ulang pada Konsumen Rasa Bunda Derian Ottoman; Yolanda Soedibyo; Yanuar Dananjaya
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9228

Abstract

This research aims to determine and analyze Atmosphere, Marketing Experience and Food Quality which have a significant effect on Consumer Satisfaction and Repurchase Interest in Rasa Bunda. The research method used in this research is a quantitative method. The total sample was 190 respondents with the sampling technique being snowball sampling as the sample collection technique. The data analysis technique uses multiple linear regression analysis. The research results show that atmosphere has an effect on consumer satisfaction at Rasa Bunda, experience marketing has a significant and positive effect on consumer satisfaction at Rasa Bunda, food quality has a significant effect on consumer satisfaction at Rasa Bunda, consumer satisfaction has no influence on repurchase interest at Rasa Bunda. atmosphere has no influence on repurchase interest in Rasa Bunda, experience marketing has no significant influence on repurchase interest in Rasa Bunda and food quality has a significant influence on repurchase interest in Rasa Bunda. In conclusion, improving various atmospheres, marketing experience and food quality can increase the level of satisfaction and buying interest. Keyword: Atmosphere, Experience Marketing and Food Quality, Customer Satisfaction
Co-Authors Derian Ottoman Joscelyn Antonius Victor Soeindra Yolanda Soedibyo