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All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara Optimal: Jurnal Ekonomi dan Manajemen
Lisa K Wibisono
Universitas Kristen Indonesia Toraja
Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice

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Meningkatkan Promosi Produk Melalui Instagram Untuk UMKM Di To’ Pao Toraja Utara Lisa K Wibisono; Rati Pundissing; Dwibin Kannapadang
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 1 No. 3 (2021): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v1i3.2912

Abstract

This service aims to develop effective strategies to increase product promotion for Micro, Small and Medium Enterprises (MSMEs) through the Instagram platform. In the current digital era, Instagram has become one of the most popular and influential marketing tools, especially for MSMEs who want to expand their market reach. Through a literature review and analysis of best practices in digital marketing. Creating interesting content, using relevant hashtags, and implementing effective promotional strategies. By involving MSMEs directly in the strategy development process, this research also aims to strengthen their involvement in digital marketing and increase their understanding of the importance of online product promotion.
Pendampingan Masyarakat Dalam Pembuatan & Mengembangkan Bisnis Creamy Mango Delight Pada Kelurahan Tondon Mamullu Lisa K Wibisono; Marson Palloan; Rapi Kada Pane
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 1 No. 3 (2021): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v1i3.2900

Abstract

The trend of dessert development can be a source of inspiration for promising business opportunities because it has its own trends and markets in the community. Generally, people consume mangoes directly without processing them first, therefore, we innovate to turn these mangoes into desserts, namely Creamy Mango Delight. Creamy Mango Delight not only sells a creamy and delicious taste but also sells the beauty of its beautiful appearance. So this activity aims to develop mangoes into processed desserts and provide new knowledge in marketing products in the Tondon Mamullu village
Co-Authors Marson Palloan Rapi Kada Pane