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All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Lisa K Wibisono
Universitas Kristen Indonesia Toraja
Social Sciences

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Meningkatkan Promosi Produk Melalui Instagram Untuk UMKM Di To’ Pao Toraja Utara Lisa K Wibisono; Rati Pundissing; Dwibin Kannapadang
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 1 No. 3 (2021): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v1i3.2912

Abstract

This service aims to develop effective strategies to increase product promotion for Micro, Small and Medium Enterprises (MSMEs) through the Instagram platform. In the current digital era, Instagram has become one of the most popular and influential marketing tools, especially for MSMEs who want to expand their market reach. Through a literature review and analysis of best practices in digital marketing. Creating interesting content, using relevant hashtags, and implementing effective promotional strategies. By involving MSMEs directly in the strategy development process, this research also aims to strengthen their involvement in digital marketing and increase their understanding of the importance of online product promotion.
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