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All Journal JURNAL PUBLISITAS Aktivasi: Jurnal Pemberdayaan Masyarakat
Pahalmas, Juniior Zamrud
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Humanities Languange, Linguistic, Communication & Media Public Health Social Sciences

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PEMANFAATAN TEKNOLOGI INFORMASI DAN KOMUNIKASI DALAM MEMBANGUN EKONOMI KREATIF DI ERA DIGITAL DI KECAMATAN AIR BATU KABUPATEN BANYUASIN Pahalmas, Juniior Zamrud; Pratiwi, Diany Putri; Aulia, Shinta Dea; Zahara, Atina
Aktivasi: Jurnal Pemberdayaan Masyarakat Vol 5 No 2 (2024): Maret
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/aktivasi.v5i2.443

Abstract

This research aims to develop the use of applications on various digital platforms in buildingcreative businesses as an effort to increase creative human resources and have a competitive advantagein Air Batu Village, Talang Kelapa District, Banyuasin Regency. This research uses a qualitativeapproach with the aim of looking at the relationship between the use of information andcommunication technology in building a creative economy in the digital era, especially in the use ofsmartphone applications to increase the income of Micro, Small and Medium Units (MSMEs) as aneconomic mode for the residents of Air Batu Village, in Talang Kelapa District, Banyuasin Regency,South Sumatra. The relationship between the role of applications on smartphones and increasing MSMEincome in Air Batu Village was researched based on Information and Communication Technology theoryand Creative Economy theory. From the analysis carried out, findings in the field can be obtained that the vast Air Batu Village which has various business units has many good profit niches in increasinghousehold income and reducing unemployment through the MSMEs that are run, but there is still notenough education and motivation and innovation in society so that it does not reach its maximum pointin carrying out the technical use of information communication technology available on smartphones,namely online marketing communications and other advantages of social media.
Komodifikasi Identitas Konsumsi Sepatu Adidas Adizero EVO SL pada Komunitas Pelari Palembang: Kajian Simbolik Budaya Lari Pahalmas, Juniior Zamrud; Pratiwi, Diany Putri
Jurnal Publisitas Vol 12 No 1 (2025): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v12i1.668

Abstract

Today, runners are not only pursuing a contextual pursuit of health, but also many efforts to build self-image through social media. Between the ubiquitous personal branding and becoming an urban lifestyle, running now provides a reflection and response to the increasingly dense and stressful urban conditions. This shows how a commodity (running shoes), not only functions practically, but also undergoes a process of identity commodification, when individual or group identities are formed, represented, or even sold through consumer products. The Adidas Adizero EVO SL shoes are more than just footwear, but also a symbol and status, membership of a particular community, to a representation of ideal self-performance according to the construction of popular culture. From this, we can see how the concept of identity commodification is strongly visible. The identity of a runner is not only shaped by physical activity, but also from the ownership and appearance of certain products, including the phenomenon of the Adidas Adizero Evo SL. The approach of identity commodification theory, it is important to examine how the Adidas Adizero EVO SL is commodified as a cultural symbol and how runners as consumers interpret this product in the formation of their identities. This research is relevant to understanding how consumption practices in running culture reflect broader social dynamics related to social class, symbolism, and identity mediation in contemporary society. The analysis concludes that the Adidas Adizero EVO SL shoes in the Palembang running community are not merely consumer goods, but rather symbols rich with meaning. This consumption practice reflects the process of identity commodification, where runners' identities are constructed and traded through products and the operationalization of the concepts of habitus, capital, and distinction. This research can serve as a reference for expanding research that can be conducted in running communities in other cities to examine how global sportswear products are consumed.
Co-Authors Aulia, Shinta Dea Diany Putri Pratiwi Zahara, Atina