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All Journal Siber Journal of Transportation and Logistics
Farhan Azhari
Bhayangkara University, Jakarta Raya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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SWOT Analysis in Business Development at Property Company PT. XYZ Farhan Azhari
Siber Journal of Transportation and Logistics Vol. 1 No. 4 (2024): (SJTL) Siber Journal of Transportation and Logistics (January - March 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjtl.v1i4.147

Abstract

SWOT analysis has become an important tool for identifying internal and external factors that influence company performance and strategy . The purpose of this research is to examine the use of analysis SWOT in business development at the real estate company PT .XYZ A qualitative approach is used to assess the strengths, weaknesses, opportunities and threats faced by PT . The analysis results show that PT XYZ has many key strengths, including a diversified real estate portfolio, strong reputation, and experienced management team However, there were weaknesses exposed, such as a reliance on real estate market cycles and a lack of presence in new markets.
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