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All Journal Siber Journal of Transportation and Logistics
Farah Aulia Ernawati
Student of Faculty of Economics and Business, Bhayangkara University, Jakarta Raya, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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An Analysis of SWOT to Improve Competitiveness of Coffee SMEs Farah Aulia Ernawati
Siber Journal of Transportation and Logistics Vol. 1 No. 2 (2023): (SJTL) Siber Journal of Transportation and Logistics (July 2023)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjtl.v1i2.150

Abstract

SWOT analysis has become an important tool in planning business strategies, especially for coffee SMEs in Sidoarjo. By understanding their internal strengths, weaknesses, market opportunities and threats, SMEs can identify concrete steps to increase their competitiveness. By focusing on product quality development, market expansion, managerial skills training, product innovation, and industry collaboration, coffee SMEs can strengthen their position in local and regional markets. SWOT analysis provides an in-depth and holistic view of the internal and external factors that influence the growth and success of coffee SMEs, making it a very useful tool in strategic planning.
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