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p-Index From 2021 - 2026
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All Journal Siber Journal of Transportation and Logistics
Fajrina Ajeng Alifah
Bhayangkara University, Jakarta Raya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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An Analysis of SWOT on The Development of Marketing Strategies of J&T Express Service Companies Fajrina Ajeng Alifah
Siber Journal of Transportation and Logistics Vol. 1 No. 3 (2023): (SJTL) Siber Journal of Transportation and Logistics (October - December 2023)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjtl.v1i3.153

Abstract

This article discusses the development of marketing strategies for J&T Express, a delivery service company. Through the use of technology, improved customer service, promotional campaigns, network expansion, and optimization of operational processes, the company aims to improve customer experience, expand market reach, and optimize its operational efficiency. By focusing on innovation and customer satisfaction, J&T Express strives to maintain its position as a leader in the logistics industry.
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