Cahyo Rachmat Irawan
Management Study Program Student, Bhayangkara University, Greater Jakarta, Indonesia

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SWOT Analysis as a Company Strategy for Business Competition Cahyo Rachmat Irawan
Siber Journal of Transportation and Logistics Vol. 1 No. 4 (2024): (SJTL) Siber Journal of Transportation and Logistics (January - March 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjtl.v1i4.158

Abstract

SWOT analysis is an important strategic tool for companies to understand their position in the market through identifying strengths, weaknesses, opportunities and threats. Using this analysis, companies can develop strategies that capitalize on strengths and opportunities while addressing weaknesses and threats. This helps increase the company's competitiveness and performance in facing ever-changing business dynamics.