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All Journal Siber Journal of Transportation and Logistics
Riky Barja
Bhayangkara University, Jakarta Raya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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SWOT Analysis in Preparing Company Strategic Plans Riky Barja
Siber Journal of Transportation and Logistics Vol. 1 No. 4 (2024): (SJTL) Siber Journal of Transportation and Logistics (January - March 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjtl.v1i4.162

Abstract

Effective business strategy requires a deep understanding of the strengths, weaknesses, opportunities and threats that exist in the market. In facing a dynamic business environment, companies need to utilize their internal strengths to take advantage of external opportunities, while simultaneously overcoming their weaknesses to face existing threats. Flexibility, adaptability, good communication, and social and environmental responsibility are also key elements in a successful business strategy. With a holistic and sustainable approach, companies can achieve sustainable growth and strengthen their position in the market.
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