Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Digital Business Progress Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Rizki Wulanita
Sekolah Tinggi Ilmu Ekonomi Bina Karya Tebing Tinggi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH APLIKASI SHOPEE TERHADAP PERUBAHAN POLA KONSUMSI MASYARAKAT: Studi Kasus Masyarakat di Kelurahan Tanjung Marulak, Kota Tebing Tinggi Rizki Wulanita; Salomo Sitanggang
Digital Business Progress Vol. 1 No. 1 (2022): Digital Business Progress Edisi Juni 2022
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v1i1.14

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh dari aplikasi Shopee terhadap perubahan pola konsumsi masyarakat di kelurahan Tanjung Marulak, kota Tebing Tinggi. Jenis penelitian ini adalah kuantitatif, lalu penelitian ini bersifat asosiatif kausal. Sampel yang dipilih sebanyak 96 responden dengan menggunakan teknik Snowball Sampling. Alat uji yang digunakan menggunakan software SPSS 25. Hasil pengujian ini menyimpulkan bahwa Aplikasi Shopee berpengaruh signifikan terhadap perubahan Pola Konsumsi yang diperoleh dari nilai t hitung (6,352) > ttabel (1,985), demikian pula dengan nilai signifikansinya 0,00 < 0,05. Lalu nilai koefisien determinasi (R2) dengan nilai R square sebesar 0,300. Artinya kontribusi variabel Aplikasi Shopee dalam mempengaruhi variabel Pola Konsumsi sebesar 30,0%.
THE INFLUENCE OF TASTE AND PERCEPTION OF QUALITY ON PURCHASING DECISIONS THROUGH PURCHASE INTENTION AS AN INTERVENING VARIABLE (CASE STUDY OF MIMI RESTAURANT CUSTOMERS, TEBING TINGGI CITY) Rumiris Siahaan; Rizki Wulanita; Rahmawati Purba
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 3 No. 2 (2024): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v3i2.173

Abstract

This research aims to find out how taste and perceived quality influence purchasing decisions through purchase intention as an intervening variable (case study of customers at Mimi Restaurant, Tebing Tinggi City). The population in this research is Mimi Restaurant customers, with an average of 1520 customers per month. In determining the sample size, the Slovin formula was used, namely 75 respondents. The regression analysis method used is multiple linear regression and to test the hypothesis the t test and path analysis test are used. The research data were analyzed or processed using the SPSS version 25 program. From the results of this research it can be concluded that taste influences the purchase interest variable, perceived quality influences the purchase interest variable, taste influences the purchase decision variable, quality perception influences the purchase decision variable. purchase decision, purchase interest has no effect on the purchase decision variable, purchase interest cannot mediate between the taste variable on the purchase decision, purchase interest cannot mediate between the quality perception variable on the purchase decision.
Co-Authors Rahmawati Purba Rumiris Siahaan Salomo Sitanggang