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All Journal LEADERIA : Jurnal Manajemen Pendidikan Islam Al-Hikmah: Jurnal Ilmu Dakwah dan Pengembangan Masyarakat
Abdul Muis
Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember
Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Manajemen Fungsi Hubungan Masyarakat Dalam Meningkatkan Jumlah Mahasiswa Baru Di Institut Agama Islam Syarifuddin Lumajang Rokhmad Rokhmad; Abdul Muis; Zainal Abidin
LEADERIA: Jurnal Manajemen Pendidikan Islam Vol. 4 No. 1 (2023): LEADERIA: Jurnal Manajemen Pendidikan Islam
Publisher : Universitas Islam Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/leaderia.v4i1.425

Abstract

Public relations is one of the management functions that has a dominant role in the successful management of educational organizations, especially private Islamic Religious Universities which carry out the tasks of education, research and community service as stated in the Tri Dharma of Higher Education. The focus of the discussion in the research is on the management of implementing the public relations function within the Syarifuddin Islamic Institute, Lumajang with schools/madrasahs, government and private agencies, as well as alumni in increasing the number of new students. This research uses a descriptive qualitative approach with a case study type of research at the Syarifuddin Lumajang Islamic Institute. Data sources using observation techniques, in-depth interviews and documentation. Meanwhile, data analysis is done by induction and interpretation in research. The aim of this research is to describe the function of public relations from the planning, organizing, implementation to evaluation of the public relations function implemented by the Syarifuddin Lumajang Islamic Institute with schools/madrasahs, government and private agencies and alumni in increasing the number of new students. The results of this research show that the implementation of the function of community relations with schools/madrasahs, government and private agencies as well as relations with alumni has had an impact on increasing the number of new students at the Syarifuddin Lumajang Islamic Institute.   Keywords: public relations function management, increase in the number of new students.   Hubungan masyarakat merupakan salah satu fungsi manajemen yang memiliki peran dominan pada keberhasilan pengelolaan organisasi pedidikan, khususnya Perguruan Tinggi Keagamaan Islam Swasta yang mengemban tugas pendidikan, penelitian dan pengabdian kepada masyarakat sebagaimana tertuang dalam Tri Dharma Perguruan Tinggi. Fokus pembahasan dalam penelitian pada manajemen penerapan fungsi hubungan masyarakat di lingkungan Institut Agama Islam Syarifuddin, Lumajang dengan sekolah/madrasah, instansi pemerintah dan swasta, serta alumni dalam meningkatkan jumlah mahasiswa baru. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan jenis penelitian studi kasus di Institut Agama Islam Syarifuddin Lumajang. Sumber Data yang menggunakan teknik observasi, wawancara mendalam, dan dokumentasi. Sementara analisa datanya dengan induksi, dan interpretasi di dalam penelitian. Adapun tujuan penelitian ini untuk mendeskripsikan fungsi hubungan masyarakat baik dari proses perencanaan, pengorganisasian, pelaksanaan hingga evaluasi dari fungsi hubungan masyarakat diterapkan oleh Institut Agama Islam Syarifuddin Lumajang dengan sekolah/madrasah, instansi pemerintah dan swasta dan alumni dalam meningkatkan jumlah mahasiswa baru. Hasil penelitian ini menunjukkan penerapan fungsi hubungan masyarakat dengan sekolah/madrasah, instansi pemerintah dan swasta serta hubungan dengan alumni berdampak pada peningkatan jumlah mahasiswa baru di Institut Agama Islam Syarifuddin Lumajang.   Kata Kunci: manajemen fungsi hubungan masyarakat, meningkatan jumlah mahasiswa baru.
Kyai Leadership in Multicultural Dakwah of Majlis Zikir Manaqib Syekh Abdul Qadir Jailani at Al Qodiri Islamic Boarding School in Gebang Jember Abdul Muis
Jurnal Al-Hikmah Vol. 21 No. 1 (2023): Ilmu Dakwah dan Pengembangan Masyarakat
Publisher : Fakultas Dakwah UIN Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/al-hikmah.v21i1.156

Abstract

Islam, which initially emerged in Mecca and migrated to Medina, has undergone a significant development until the passing of Prophet Muhammad. During the time of the companions, Islam's development was not only in the Arabian Peninsula but had spread to various corners of the country. This study focuses on the leadership of kyai (Islamic scholars), models, materials, methods, and the role of multicultural da'wah, with the aim of describing the leadership of kyai, models, materials, methods, and the role of multicultural da'wah. This research uses a descriptive qualitative approach. The results of this study show that the kyai plays a central role in multicultural da'wah in the majlis zikir manaqib. The model of multicultural da'wah in the majlis zikir manaqib at the Al-Qodiri Islamic boarding school is in the form of halaqah (study circle), intensive studies, general lectures, istighasah (supplication), and taklim (religious lesson). Meanwhile, the material covers issues of welfare, humanity, amar ma'ruf nahi munkar (enjoining what is good and forbidding what is evil), social justice, democracy, human rights, education and liberation, as well as multicultural themes sourced from the Qur'an and Hadith and current issues that emphasize aspects of inner awareness and self-creativity. The method used is a synergistic collaboration between oral, written, and, most importantly, practical aspects that are dynamic, communicative, and familiar. Meanwhile, the role of multicultural da'wah is to contribute to the process of empowering the congregation from the problems of ignorance, underdevelopment, and various issues of distress experienced by them.
Co-Authors Rokhmad Rokhmad Zainal Abidin