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All Journal Abdimas Universal
Alyssia Putri Manurung
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Edukasi Literasi Digital Marketing Bagi Pelaku UMKM di Pasar Sentral Medan Irma Christiana; Chinta Felsya Fransisca; Alyssia Putri Manurung; Septia Mayang Saputri; Diah Ayu Zahra
Abdimas Universal Vol. 6 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v6i1.378

Abstract

The aim of this activity is to enhance knowledge and skills in digital marketing and e-commerce for micro, small and medium enterprises in an effort to increase their sales and profits. The methods used in this activity include: explanations, sharing and discussion experiences, as well as direct practice of creating a Shopee account and how to make it attractive to buyers. The object is the "Pulungan Fashion" store located on the 2nd floor kiosks No. 508–509 of the Central Market of Medan. The results showed that MSMEs perpetrators never used digital marketing because of a lack of technological skills. However, they showed great interest in using digital marketing and e-commerce sustainably.
Co-Authors Chinta Felsya Fransisca Diah Ayu Zahra Irma Christiana Septia Mayang Saputri