Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Studi Akuntansi, Keuangan, dan Manajemen INJURITY: Journal of Interdisciplinary Studies
Raden Roro Ratna Roostika
Universitas Islam Indonesia, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Peran Social Media Fitness Influencers (SMIs) terhadap Keputusan Pembelian Produk Kebugaran Robi Putra Sujudi; Raden Roro Ratna Roostika
Studi Akuntansi, Keuangan, dan Manajemen Vol 4 No 2 (2025): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v4i2.3847

Abstract

Purpose: This study aimed to analyze the effect of physical attractiveness and social attractiveness on the purchase intention of fitness products, with trustworthiness and perceived expertise as intervening variables. Methodology/Approach: This study uses a quantitative approach. Data collection involved distributing online questionnaires to 200 respondents using Google Forms. The sampling technique used was a non-probability sampling technique using the purposive sampling method, which was then processed using Structural Equation Modeling (SEM) using the PLS program. Results: This study found that physical attractiveness had a positive and significant effect on trustworthiness. Physical attractiveness has a positive and significant effect on perceived expertise. Social attractiveness had a positive and significant effect on trustworthiness. Social attractiveness has a positive and significant effect on perceived expertise. Trustworthiness has a positive and significant effect on purchase intention. Perceived expertise has a positive and significant effect on purchase intention. Conclusions: Physical attractiveness and social attractiveness both have a significant positive influence on trustworthiness and perceived expertise, which in turn significantly enhance purchase intention for fitness products. Trust and perceived expertise act as essential mediating variables that strengthen the relationship between attractiveness and consumer purchase intention. Fitness products promoted by individuals who are physically and socially appealing, trustworthy, and perceived as experts are more likely to attract consumer interest. Limitations: The number of respondents and the variables used were limited to physical and social attractiveness, with trustworthiness and perceived expertise as intervening variables. Thus, other possible variables could influence the purchase intention of fitness products. Contribution: This study contributes to the determination of corporate policies to increase purchase intention using physical attractiveness, social attractiveness, trustworthiness, and perceived expertise as intervening variables.
The Influence of Communication Through Social Media on Brand Equity in Shaping Nike Product Purchase Intentions Rafi Wahyu Perdana; Raden Roro Ratna Roostika
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 2 No. 12 (2023): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i12.132

Abstract

The development of social media indicates a new trend where companies use social media for communication and product promotion. By utilizing social media, companies can interact with consumers, making social media communication created by companies an essential element of the company's promotional mix (Poulis et al., 2018). The purpose of this study is to determine the influence of social media communication on brand equity and brand attitude in shaping the purchase intention of Nike products. This research employs Structural Equation Modeling (SEM) analysis with the assistance of AMOS software, involving a total sample of 223 respondents. The results of this study show that firm-created content and user-generated content have a positive impact on brand equity. User-generated content has a positive effect on brand attitude, while firm-created content does not have a positive effect on brand attitude. Furthermore, brand equity and brand attitude have a positive impact on purchase intention. This study reveals that user-generated communication has a more significant influence on purchase intent through brand equity and brand attitude. Brand equity and brand attitude are crucial factors in the purchase intention of a product.
Co-Authors Rafi Wahyu Perdana Robi Putra Sujudi