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This Author published in this journals
All Journal Journal Research of Social Science, Economics, and Management Economit Journal
Nur Aisyah
Universitas Medan Area, Indonesia
Environmental Science

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Journal : Economit Journal

 1 
Determinant Factors That Influence Repurchase Intention In Patients Of Bhayangkara Tk Ii Mas Kadiran Medan Hospital Iis Putri Julia; Nur Aisyah; Ahmad Rafiki
Economit Journal: Scientific Journal of Accountancy, Management and Finance Vol 4 No 1 (2024): Economit Journal: Scientific Journal of Accountancy, Management and Finance: (Feb
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/economit.v4i1.1072

Abstract

This study aims to find out what factors influence repurchase intention in patients at Bhayangkara TK II Mas Kadiran Hospital, Medan. This research method uses quantitative methods with associative research types. The sampling technique in this research used simple purposive sampling. The population in this study was 25,625 patients at Bhayangkara TK II Mas Kadiran Hospital, Medan and using the Slovin formula technique with a significance level of 0.05, the total sample in this study was 394 respondents taken from part of the population. The data analysis used in this research is structural equation modeling-partial least squares (SEM-PLS) using SmartPLS software. Based on the results of hypothesis testing, the variables brand association, brand loyalty, customer experience and perceived quality have a positive and significant effect on repurchase intention through customer satisfaction at Bhayangkara TK II Mas Kadiran Hospital, Medan.
The Effect of Product Quality, Service Quality, and Price on Purchasing Decisions Through Consumer Trust As An Intervening Variable at PT. Freya First Indonusa Medan Rizki Fajri Nasution; Adelina Lubis; Nur Aisyah
Economit Journal: Scientific Journal of Accountancy, Management and Finance Vol 5 No 1 (2025): Economit Journal: Scientific Journal of Accountancy, Management and Finance: (Feb
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/economit.v5i1.1250

Abstract

This study aims to determine the effect of product quality, service quality, and price on purchasing decisions through consumer trust as an Intervening variable at PT. Freya Frist Indonusa Medan. This study uses independent variables: Product Quality (X1), Service Quality (X2), and Price (X3) dependent variable: Purchase Decision (Y) with intervening variable: Consumer Trust (Z). This study uses quantitative methods, and data collection techniques using questionnaires and observations with structural equation modeling-partial least squares (SEM-PLS) data analysis methods using SmartPLS software. The population in this study was 225 consumers and used the slovin formula technique with a significance level of 0.05, so the number of samples in this study was 144 respondents taken from part of the population. Based on the results of the hypothesis test, Product Quality (X1) has a positive effect on Consumer Trust (Z), with a coefficient value (Original Sample column) = 0.296, and significant, with T-Statistics = 3.486> 1.96 and P-Values ​​= 0.001 <0.05. Service Quality (X2) has a positive effect on Consumer Trust (Z), with a coefficient value (Original Sample column) = 0.304, and significant, with T-Statistics = 3.577> 1.96 and P-Values ​​= 0.000 <0.05. Price (X3) has a positive effect on Purchasing Decisions (Y), with a coefficient value (Original Sample column) = 0.158, and significant, with T-Statistics = 2.263> 1.96 and P-Values ​​= 0.024 <0.05.
Co-Authors Adelina Lubis Ahmad Rafiki Iis Putri Julia Rizki Fajri Nasution