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All Journal Return : Study of Management, Economic and Bussines Journal Research of Social Science, Economics, and Management
Ratlan Pardede
Universitas Bunda Mulia, Indonesia
Economics, Econometrics & Finance Environmental Science

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The Effect Of E-Wom, Price And Service Quality On Purchasing Decisions Mediated By Marketing Strategy (Thrift Shop Empirical Study On Tiktok Social Media) Yeremia Marcellino; Ratlan Pardede
Journal Research of Social Science, Economics, and Management Vol. 3 No. 3 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i3.574

Abstract

This study aims to determine the effect of EWOM, Price, and Service Quality on purchasing decisions mediated by marketing strategy (thrift shop empirical study on Tik Tok Social Media). The research data was obtained from distributing questionnaires via the Google form by providing twenty questions. Samples were taken using a purposive sampling technique with a total of 220 respondents. This research was distributed in the Banten area, namely Tangerang Regency, Tangerang City and South Tangerang by looking at the high level of internet usage. This study uses quantitative analysis techniques and is processed using AMOS. The purpose of this study is to see how EWOM, price and service quality can influence purchasing decisions. The results of this study indicate that EWOM and service quality have a positive and significant influence on purchasing decisions. However, Price do not have a positive and significant influence on purchasing decisions.
Circular Economy in Indonesia: A Comparative Study of EU Countries and Finland Davy Parsaoran Hinsa; Oskar Ezra; Ratlan Pardede
Journal Research of Social Science, Economics, and Management Vol. 4 No. 10 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i10.853

Abstract

The circular economy has become an alternative paradigm to support sustainable economic growth to address the challenges of natural resources and environmental impacts of the linear economic model. This study aims to analyze the potential of the circular economy in supporting the 8% economic growth target in Indonesia based on government policies, by comparing the European Union (EU) and Finland as a reference for developed countries. A qualitative approach is used through the analysis of policy documents such as Indonesia's National Medium-Term Development Plan (RPJMN) 2020-2024, the EU's Circular Economy Action Plan (CEAP) 2020, and Finland's National Circular Economy Roadmap, as well as secondary data and literature reviews from academic sources and official reports. The results show that Indonesia has great potential in the circular economy, with a projected contribution to the Gross Domestic Product (GDP) of (42-45) billion USD and the creation of 4.4 million jobs by 2030. However, its implementation lags far behind the EU and Finland in terms of efficiency and economic output. Indonesia only achieved a recycling rate of 15%, while the EU recorded 48.6% and Finland 43%. The contribution of the circular economy to Indonesia's GDP is projected to be only (2.2-2.3%), far from the target of 8%, compared to the EU (10.6%) and Finland (10%). This gap is caused by limited infrastructure, weak regulations, and a lack of technological innovation in Indonesia. The EU excels with structured policies and systemic coordination, while Finland excels in technological innovation albeit on a small scale.
The Influence of Tourist Motivation on Revisit Intention through the Mediating Role of Destination Image: An Empirical Study of Inner Baduy Tribe Tourism Regina Caeli Cahaya Tarsisty; Ratlan Pardede
Return : Study of Management, Economic and Bussines Vol. 4 No. 8 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i8.395

Abstract

This study examines the influence of tourist motivation on revisit intention, with destination image as a mediating variable, in the context of a cultural destination with limited digital connectivity (Inner Baduy). Grounded in the Cognitive–Affective–Conative (CAC) framework, tourist motivation represents the cognitive domain, destination image the affective domain, and revisit intention the conative domain. A quantitative survey was conducted with 440 domestic visitors using purposive sampling, and data were analyzed using PLS-SEM. The findings reveal that destination image plays a crucial role in shaping revisit intention, while tourist motivation alone does not directly encourage repeat visits. Instead, the effect of motivation is channeled through the formation of a positive destination image, which significantly enhances the likelihood of returning. These results highlight the importance for destination managers to focus on managing visitor expectations and delivering emotionally engaging experiences that strengthen the destination’s image, thereby fostering long-term loyalty.
Co-Authors Davy Parsaoran Hinsa Oskar Ezra Regina Caeli Cahaya Tarsisty Yeremia Marcellino