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All Journal Return : Study of Management, Economic and Bussines e-Jurnal Apresiasi Ekonomi
Susilo Toto Raharjo
Faculty of Economics and Business, Diponegoro University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Retailer Awareness, Retailer Quality Perception, Retailer Relationship Quality on Customer Loyalty Mediated Customer Satisfaction (A Study of Perahu Salt Brands) Febry Aditya Pratama; Susilo Toto Raharjo
Return : Study of Management, Economic and Bussines Vol. 2 No. 10 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i10.170

Abstract

Salt is a basic need that is no less important than sugar. Almost every household needs consumption salt every day. The existence of salt in everyday life cannot be ignored. The problem that arises in this study is that in recent years sales at perahu salt have experienced fluctuating sales, some complaints about the services provided by Perahu salt principal sales are still unsatisfactory to retailers, especially wholesalers. The purpose of this study is expected to be used by company management as a reference to provide customer satisfaction through the services provided by the principal of the Perahu salt producer through retailer awareness, perceived retailer quality, relationship quality, customer satisfaction and customer loyalty. Quantitative data is taken directly from filling out questionnaires from shops, especially wholesalers in the Central Java area. The results showed that in order to increase customer loyalty in purchasing Perahu salt through retailers, Perahu salt customer satisfaction through retailers needs to be improved. Increasing Perahu salt customer satisfaction through retailers can be done through retailer awareness, perceived retailer quality and relationship quality. Retailers have a big role in driving sales of Perahu salt. When the retailer has the power where the customer realizes the existence of the retailer, the customer will want to make a purchase at the retailer, especially when the customer and the retailer have a good quality relationship such as the customer has a long transaction relationship with the retailer, then this will satisfy the customer more. When customers feel this satisfaction, there is an increase in customer loyalty where customers will want to continue making purchases.
ANALYSIS OF FACTORS INFLUENCING THE DECISION TO USE MOBILE BANKING IN CUSTOMERS OF BANK BRI SEMARANG SUDIARTO BRANCH Yan Abdillah; Susilo Toto Raharjo
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.756

Abstract

ABSTRACTTechnology is advancing quickly, reshaping communication, payment systems, and the economy. Mobile banking, in particular, has the potential to revolutionize banking services by enabling customers to perform transactions independently. This research investigates the factors that influence the use of mobile banking among customers of PT Bank Rakyat Indonesia (Persero) Tbk at the Semarang Sudiarto Branch. The study targets active users of the BriMO Mobile Banking application, which serves 49,000 customers at this branch. A simple random sampling method was used to select 100 respondents, without considering population strata. Results show that mobile banking performance positively affects usage decisions, with a coefficient of 0.818 and a significance of 0.001 (H1 accepted). In contrast, mobile banking transaction costs negatively impact usage decisions, with a coefficient of -0.159 and significance of 0.014 (H4 accepted). Additionally, the decision to use mobile banking is positively associated with usage levels, indicated by a coefficient of 0.434 and significance of 0.001 (H5 accepted). However, ease of use (H2 rejected) and security trust (H3 rejected) do not significantly influence usage decisions, with significance values of 0.150 and 0.325, respectively.Keywords: Mobile Banking Performance, Ease of Use, Mobile Banking Security Trust, Mobile banking transaction costs, Decision to Use.
Co-Authors Febry Aditya Pratama Yan Abdillah