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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Indonesian Journal of Business and Entrepreneurship (IJBE) JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Samudra Ekonomi dan Bisnis Jurnal Syntax Transformation Action Research Literate (ARL) Journal of Marketing Innovation Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi IIJSE
Karto Adiwijaya
Universitas Indonesia
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences

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Journal : Jurnal Samudra Ekonomi dan Bisnis

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Membangun Loyalitas Merek: Strategi Efektif Produk Low Voltage pada Konsumen B2B Siregar, Bintang Eska Putra; Adiwijaya, Karto
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10901

Abstract

This study aims to analyze the strategy used by Schneider's low-voltage brand products for sales to B2B consumers. This study uses an in-depth interview method, which is conducted with sources including Schneider representatives and exclusive distributors and retail distributors. The study protocol as a reference for questions conducted in this interview is based on the strategy factor for building brand loyalty. The results provide insight into how low-voltage products build brand loyalty with distributors so that there is a decision to repeat the purchase of the Schneider brand and work together in the long term. This study contributes as an analysis to Schneider to be able to improve its service to distributors, so that it can maintain good loyalty with distributors. The novelty of this study is the addition of strategy factors that build brand loyalty.
Luxury in Education: How Service Features and Customer Perceptions Drive Loyalty and Purchase Decisions in Prestigious Schools Fitrhanefi, Muhyi Nur; Adiwijaya, Karto
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10922

Abstract

The study aims to analyze the impact of luxury perception on purchasing behavior in the premium educational sector. A quantitative research method was employed using a survey distributed to 336 parents of students enrolled in top five luxury elementary schools in Greater Jakarta. Respondents were selected using purposive sampling based on predefined inclusion criteria, such as being the primary decision-maker for school enrollment and having children currently enrolled in these schools. The findings reveal that price, service quality, prestige, and extraordinary experience significantly influence luxury perception, with service quality emerging as the dominant factor. Data were analyzed using SEM-PLS approach. This research provides practical insights into developing marketing strategies for luxury educational services by emphasizing a balance between objective service features and subjective customer perceptions.
Co-Authors Akmando, Luthfi Jovan Wandy Anggreana Vera Salsabila Auddie Indira Riyadi Chandra, Nicholas Dwi Fadhila, Annisa Nadya Fitrhanefi, Muhyi Nur Reyhana Zahra Zain Sangkoyo, Adhitya Bayu Candra Siregar, Bintang Eska Putra Utomo, Adi Putro Yusdasani, Khoiriyah Nurul Zefanya, Abraham