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Chandra, Nicholas Dwi
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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DOES SOCIAL MEDIA MARKETING DRIVE INDONESIAN CUSTOMER LOYALTY FOR ECO-BEAUTY PRODUCTS? Chandra, Nicholas Dwi; Adiwijaya, Karto
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.969

Abstract

Social media marketing activities of eco-beauty products is widely used by many businesses in Indonesia to increase the society’s environmental awareness and purchase intention. However, the customer loyalty for such product is still relatively low. This research aims to analyze the effect of social media marketing (SMM) on customer loyalty, particularly for eco-beauty products continuous purchase intention (CPI). The research extends the Theory of Planned Behavior (TPB) by integrating the model with the Stimulus-Organism-Response (SOR) Theory, with the addition of SMM as the antecedent, and perceived green product knowledge (GPK), environmental concern (ENC), and satisfaction (SAT) as mediators. The research is performed in Indonesia using questionnaire targeted to active social media users aged 18-44 that have previously purchased eco-beauty products. The data obtained is analyzed using PLS-SEM method. The results show that SMM has no direct effect on CPI. However, SMM has significant positive effects on CPI through the mediation of GPK, ENC, all TPB dimensions, and SAT. This research offers theoretical contribution by elucidating the influence of SMM on customer loyalty for eco-beauty products based on the extension of TPB model. Practically, this research offers insights on creating the effective SMM strategy to boost eco-beauty products continuous purchase.
PENGARUH METODE STERILISASI MEDIA NURSERI DAN ASOSIASI FUNGI MIKORIZA ARBUSKULAR TERHADAP PERTUMBUHAN TANAMAN CABAI (Capsicum annuum L.) Pratama, Aulia Brellian; Mangunwardoyo, Wibowo; Chandra, Nicholas Dwi; Napitupulu, Toga Pangihotan; Idris, Idris; Kanti, Atit; Ikhwani, Azra Zahrah Nadirah; Guswenrivo, Ikhsan; Sudiana, I Made
Berita Biologi Vol 22 No 1 (2023): Berita Biologi
Publisher : BRIN Publishing (Penerbit BRIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55981/beritabiologi.2023.804

Abstract

Kondisi lingkungan yang kurang baik untuk industri pertanian cabai (Capsicum annuum L.) membuat hasil produksi cabai menurun. Pemberian inokulum mikoriza arbuskular dan pupuk dapat menjadi solusi untuk meningkatkan produksi cabai. Penelitian bertujuan untuk mengetahui pengaruh metode sterilisasi serta interaksi fungi mikoriza arbuskular terhadap pertumbuhan tanaman cabai. Metode penelitian dilakukan dengan melakukan penghitungan jumlah spora, sterilisasi media tanam, penyemaian benih, pengamatan karakteristik agronomi, hingga pengujian infeksi mikoriza. Spora mikoriza arbuskular yang digunakan berupa produk kultur tunggal Glomus mosseae (A) dan kultur campuran (B). Hasil penelitian menunjukkan penghitungan jumlah spora produk B memiliki jumlah spora tertinggi dengan 51 spora/50 g dibandingkan dengan produk A. Analisis karakteristik agronomi dengan ANOVA dua faktor (α: 0,05) menunjukkan tidak adanya pengaruh signifikan antara metode sterilisasi dengan pemberian inokulum mikoriza arbuskular pada tinggi tanaman cabai. Namun, hasil statistik menunjukkan bahwa pemberian mikoriza A dan B memberikan pengaruh terhadap tinggi tanaman cabai. Hasil analisis statistik pengukuran panjang akar juga tidak ada pengaruh signifikan antara pemberian mikoriza dengan metode sterilisasi. Pengamatan infeksi tanaman cabai menunjukkan fungi mikoriza arbuskular kultur tunggal dan campuran mampu menginfeksi akar dengan membentuk hifa internal dan spora. Hasil yang diperoleh dapat digunakan untuk menentukan media tanam serta inokulum mikoriza arbuskular terbaik untuk meningkatkan produksi cabai.
Co-Authors Atit Kanti Guswenrivo, Ikhsan I Made Sudiana Idris Idris Ikhwani, Azra Zahrah Nadirah Karto Adiwijaya Napitupulu, Toga Pangihotan Pratama, Aulia Brellian WIBOWO MANGUNWARDOYO