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All Journal Journal Of Business, Finance, and Economics (JBFE) Jurnal Manajemen, Bisnis dan Kewirausahaan
I Gst. Ngurah Jaya Agung Widagda K
Universitas Udayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Kepercayaan Konsumen Memediasi Pengaruh Citra Merek Terhadap Keputusan Pembelian Fashion Uniqlo di Kota Denpasar Althof Dimas Saputra; I Gst. Ngurah Jaya Agung Widagda K
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): April: Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i1.6868

Abstract

The fashion industry in Indonesia continues to grow in line with changing trends and consumer behavior, particularly in Denpasar as a center of tourism and lifestyle. UNIQLO is one of the global fashion brands present in Indonesia, known for its LifeWear philosophy that emphasizes quality, functionality, and product innovation. This study aims to analyze the effect of brand image on purchase decisions of UNIQLO products, with consumer trust as a mediating variable. The study was conducted on UNIQLO consumers in Denpasar who have made purchases within the past year, with a sample size of 100 respondents. Data were collected through online and offline surveys in September 2025 and analyzed using path analysis, Sobel test, and Variance Accounted For (VAF) test with SPSS. The results indicate that brand image has a positive and significant effect on purchase decisions, consumer trust also positively influences purchase decisions, and consumer trust significantly mediates the effect of brand image on purchase decisions.
Peran Kepuasan Pelanggan Memediasi Pengaruh Citra Merek Terhadap Niat Beli Ulang Minuman Kopi Kenangan di Denpasar Kadek Devasya Devi Urmili; I Gst. Ngurah Jaya Agung Widagda K
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 2 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i2.5720

Abstract

Repurchase intention is part of consumer behavior where the compatibility between the performance of the product or service offered by the company generates consumer interest to buy again. The development of business in the Food and Beverage industry in Indonesia is increasingly promising. The high consumption of coffee in Indonesia cannot be separated from the current growth trend of coffee shops. Repurchase intention is useful for companies to predict purchase actions that can affect the relationship between brand image and consumer satisfaction. The purpose of this study is to analyze the role of customer satisfaction in mediating the influence of brand image on the intention to repurchase drinks at Kopi Kenangan. The research was conducted on Kopi Kenangan in Denpasar, the number of samples was 120 people using the nonprobability sampling method with purposive sampling techniques. Data collection by questionnaire method is distributed in the form of Google Forms through two ways, namely, online and directly to Kopi Kenangan customers. The collected data was then analyzed using descriptive and inferential statistics (path analysis, classical assumption test, sobel test, and VAF test). Based on the results of the analysis, it was found that brand image has a positive and significant influence on repurchase intention, brand image has a positive and significant influence on customer satisfaction, customer satisfaction has a positive and significant influence on repurchase intention, and customer satisfaction can partially mediate the influence of brand image on repurchase intention. The implications of this result can be used as a marketing development strategy, especially in the management of Kopi Kenangan in Denpasar to pay more attention to brand image indicators and customer satisfaction in order to increase repurchase intentions.
Co-Authors Althof Dimas Saputra Kadek Devasya Devi Urmili