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All Journal Jurnal Komunitas Bahasa Jurnal Ilmu Komunikasi Andalan
Dedy Rahmad Sitinjak
Universitas Sumatera Utara
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Retorika Retorika dalam Debat Calon Presiden Indonesia 2024: Debat Eka Putri Saptari Wulan; Rosmilan Pulungan; Dairi Sapta Rindu Simanjuntak; Dedy Rahmad Sitinjak
Jurnal Komunitas Bahasa Vol 13 No 1 (2025): April 2025
Publisher : Universitas Asahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36294/jkb.v13i1.4929

Abstract

Rhetoric plays a strategic role in political discourse, particularly in presidential debates that serve as a public arena for shaping candidate image and influencing voter perception. This study aims to analyze rhetorical devices employed by the three Indonesian presidential candidates during the 2024 election debates. Utilizing a descriptive qualitative approach, the data were sourced from official debate transcripts retrieved from the YouTube channel of the Indonesian General Elections Commission (KPU RI). Data collection was conducted through observation and documentation, followed by content analysis to interpret the rhetorical patterns used by each candidate. The findings reveal that all three candidates employed a variety of rhetorical devices, including alliteration, anaphora, hyperbole, metaphor, parallelism, and personification. Anies Baswedan frequently used metonymy and rhetorical questions; Ganjar Pranowo prominently employed metaphors and personification; while Prabowo Subianto heavily relied on parallelism and metaphors. These findings suggest that rhetorical devices were strategically utilized to reinforce arguments, enhance credibility, and shape public perception throughout the political campaign.
Analisis Retorika Pada Pidato Pertama Purbaya Yudhi Sadewa Sebagai Menteri Keuangan Ardan Saputra; Arie Azhari Nasution; Dedy Rahmad Sitinjak
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 9 No. 1 (2026): Vol. 9 No. 1 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jika.v9i1.16769

Abstract

A speech is one of the forms of public communication that serves to convey ideas, build self-image, and influence the audience through the power of language. The speeches of state officials, particularly those delivered during a handover ceremony, are interesting to study because they contain rhetorical values that reflect a leader’s character, credibility, and communication strategy. This study aims to analyze the rhetorical elements in Purbaya Yudhi Sadewa’s first speech as Minister of Finance, delivered through the CNN Indonesia YouTube channel on September 8, 2025. The research employs a descriptive qualitative approach using Aristotle’s rhetorical framework (Ethos, Pathos, Logos) and Cicero’s five classical rhetorical principles (Inventio, Disposito, Elocutio, Actio, Memoria). The findings reveal that Ethos is the dominant element in the speech, as Purbaya emphasizes credibility, moral responsibility, and integrity as a newly appointed public official. Meanwhile, among Cicero’s five principles, Actio (delivery) is the most prominent aspect, characterized by effective expressions, gestures, and eye contact, whereas Memoria (memory) is the least evident due to reliance on the written text. The study concludes that Purbaya’s speech successfully reflects an ethical, authoritative, and persuasive communication style, strengthening his professional leadership image before the public. Based on these findings, it is suggested that future studies on rhetoric analyze the speeches of other public officials through a multimodal approach to achieve a more comprehensive understanding of rhetorical effectiveness in political and governmental communication.
Co-Authors Ardan Saputra Arie Azhari Nasution Eka Putri Saptari Wulan Rosmilan Pulungan SIMANJUNTAK, DAIRI SAPTA RINDU