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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Economics, Management, Development, and Education Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Suwadi
Sekolah Tinggi Ilmu Ekonomi Bina Karya Tebing Tinggi
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THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS WITH CONSUMER TRUST AS AN INTERVENING VARIABLE ON XIAOMI SMARTPHONES (Case Study at Mi Shop Tebing Tinggi City) Benhart Nainggolan; Suwadi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 4 (2024): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i4.1366

Abstract

This study aims to analyze "The Effect Of Brand Image and Product Quality on Purchase Decisions With Consumer Trust As An Intervening Variable on Xiaomi Smartphones (Case Study on Mis Shop Tebing Tinggi City)". Quantitative method with a sample of 60 which is determined by the Slovin formula which is a Mi Shop Tebing Tinggi City Consumer. Based on the results of the analysis of hypothesis 1, it can be concluded that the first hypothesis is accepted, meaning that the Brand Image (X1) has an effect on the Consumer Trust variable (Z). Based on the results of the analysis of hypothesis 2, it can be concluded that the second hypothesis is rejected, meaning that the Product Quality variable (X2) has no effect on the Consumer Trust variable (Z). Based on the results of the analysis of hypothesis 3, it can be concluded that the third hypothesis is accepted, meaning that the Brand Image variable (X1) has an effect on the Purchase Decisions variable (Y). Based on the results of the analysis of hypothesis 4, it can be concluded that the fourth hypothesis is rejected, meaning that the Product Quality variable (X2) has no effect on the Puchase Decisions variable (Y). Based on the results of the analysis of hypothesis 5, it can be concluded that the fifth hypothesis is accepted, meaning that the Consumer Trust variable (Z) has an effect on the Purchase Decisions variable (Y). Based on the results of the analysis of hypothesis 6, it is accepted, meaning that the variable Consumer Trust (Z) can mediate the influence of the Brand Image (X1) on Purchase Decisions (Y). Based on the results of the analysis of hypothesis 7, it is accepted, meaning that the variable Consumer Trust (Z) can mediate the influence of the Product Quality (X2) on Purchase Decisions (Y).
The Influence of Work Motivation, Work Discipline and Work Environment on Teacher Performance at SMA Negeri 2 Tebing Tinggi Suwadi
Journal of Economics, Management, Development, and Education Vol. 1 No. 3 (2026): Journal of Economics, Management, Development, and Education (JEMDE) edisi June
Publisher : Journal of Economics, Management, Development, and Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20512888

Abstract

This study aims to analyze and determine the influence of Work Motivation, Work Discipline, and Work Environment on Teacher Performance at SMA Negeri 2 Tebing Tinggi. This study is a replication study using a quantitative approach. Research data were obtained through distributing questionnaires to 67 respondents who are teachers at SMA Negeri 2 Tebing Tinggi. Data analysis was carried out using Statistical Product and Service Solutions (SPSS) software version 25.00. The results of the study indicate that the Work Motivation variable does not have a significant effect on Teacher Performance. This is evidenced by the calculated t value of 0.269 which is smaller than the t table of 1.66 and the significance value of 0.789 which is greater than 0.05. The variables of Work Discipline and Work Environment have a positive and significant effect on Teacher Performance. The calculated t value of Work Discipline is 3.797 and the Work Environment is 13.970, both of which are greater than the t table of 1.66 with a significance value of 0.000 which is smaller than 0.05. Simultaneously, Work Motivation, Work Discipline, and Work Environment have a significant effect on Teacher Performance, which is indicated by the calculated F value of 188.469 which is greater than the F table of 2.75 with a significance level of 0.000. This study shows that increasing work discipline and a conducive work environment can improve teacher performance optimally.
THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PRODUCT DESIGN ON THE DECISION TO PURCHASE AN IPHONE (Case Study of Fdstore Customers in Tebing Tinggi City) Benhart Nainggolan; Suwadi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 3 No. 1 (2024): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v3i1.172

Abstract

This research aims to determine the influence of product quality, brand image and product design on iPhone purchasing decisions (case study of customers of the Fdstore store in Tebing Tinggi City). The research method used is a quantitative method using SPSS version 25.00. The technique for determining the sample size used a total sampling of 56 respondents, namely consumers who bought iPhones at the Fdstore shop in Tebing Tinggi City. The sampling technique for this research uses accidental sampling. The analytical method used in this research is multiple linear regression analysis and hypothesis testing. The results of this research are 1) product quality influences purchasing decisions, 2) brand image influences purchasing decisions, 3) product design influences purchasing decisions, 4) product quality, brand image and product design simultaneously influence purchasing decisions.
Co-Authors Benhart Nainggolan