Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Industrial & System Engineering Journals (ISEJOU)
Robert Candra
Universitas Katolik Darma Cendika
Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengukuran Tingkat Kepentingan Masyarakat dalam penggunaan Shampo Viral Korea dengan Metode Kano Model Robert Candra; Desrina Yusi Irawati
Industrial & System Engineering Journals (ISEJOU) Vol 1 No 1 (2022): ISEJOU Vol.1 No.1 Desember 2022
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/isejou.v1i1.399

Abstract

Shampoo is a human need that is used to clean the scalp and hair. Shampoo is usually used every 2-3 days to keep hair clean and healthy. It contains proplene glycol; diethanolamine; triethanolamine; sodium lauryl sulfate; parabens; sodium chloride. However, there are still many people who do not understand the importance of shampoo and measuring their level of satisfaction with the product. By measuring the level of consumer satisfaction, product/service providers can make changes to their products/services so that they can affect them effectively in people's lives. This journal will discuss the level of public satisfaction with Korean viral shampoo. The level of community satisfaction can be demonstrated using the Kano Model research method. The survey will be conducted with a sample of 64 respondents who come from different backgrounds but understanding the performance of Korean viral shampoos. The resulting data will be implemented in the required variable table by providing functional and dysfunctional questions. The results of the data show that Korean viral shampoo does not require overhauling in terms of quality, performance or characteristics because the level of customer satisfaction cannot affect it.
Formulasi Strategi Pengembangan Usaha Depot Bakso Kabul robert candra
Industrial & System Engineering Journals (ISEJOU) Vol 1 No 2 (2023): ISEJOU, Vol. 1 No. 2 Juni 2023
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/isejou.v1i2.473

Abstract

Pertumbuhan Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia mengalami peningkatan signifikan, terutama dalam sektor industri makanan. Meskipun banyak UMKM yang muncul, hanya sedikit yang mampu bertahan dalam jangka panjang karena adanya berbagai kendala dan persaingan yang mereka hadapi. Dalam konteks ini, penelitian dilakukan pada Depot Bakso Kabul, sebuah UMKM di sektor industri makanan, dengan tujuan untuk menganalisis lingkungan internal dan eksternal yang memengaruhi Depot Bakso Kabul. Penelitian ini juga bertujuan untuk merumuskan strategi pengembangan alternatif bagi Depot Bakso Kabul. Metode penelitian yang digunakan dalam penelitian ini adalah kualitatif deskriptif, dengan mengumpulkan data melalui wawancara semi terstruktur kepada informan yang dipilih menggunakan teknik snowball sampling. Validitas data diuji melalui teknik triangulasi sumber. Hasil analisis lingkungan internal dan eksternal usaha kemudian dianalisis menggunakan analisis SWOT. Dari hasil analisis tersebut, strategi pengembangan pasar diidentifikasi sebagai strategi yang efektif bagi pengembangan Depot Bakso Kabul. Strategi ini dapat diimplementasikan melalui kebijakan-kebijakan seperti membuka cabang baru atau menawarkan waralaba, menetapkan standar operasional perusahaan, dan memperkuat fungsi-fungsi internal bisnis.
Co-Authors Desrina Yusi Irawati