Ahmad Maulidizen
Universitas Ary Ginanjar

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Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen Alfriandra Souvenir dengan Etika Bisnis Islam sebagai Variabel Moderasi Muhammad Alfriandra Hedza Ramadhan; Ahmad Maulidizen
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 1 (2025): : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i1.5755

Abstract

Based on the 2020 Population Survey by the Central Statistics Agency, it is known that as many as 70.72% or around 191.08 million people are of productive age in Indonesia. However, the proportion of entrepreneurs is still low, which is only 3.5% of this number. This condition shows that there is a gap between the potential of human resources and the realization of entrepreneurship. From the perspective of Sharia Economic Law, the success of a business is not only measured by financial achievements, but also by its ability to provide added value to society. This added value can be realized through consumer satisfaction obtained from quality products or services, fair and competitive prices, operational efficiency, and the application of business ethics in accordance with sharia principles. The case study on Alfriandra Souvenir shows that business development has so far focused on service quality and competitive price quotes. However, management governance is still not optimal and improvements are made periodically without clear standards. This study used a quantitative method involving 98 respondents, while data analysis was carried out with Smart-PLS 3.0. The processing results showed that the R-Square value reached 0.668, which means that the quality of service, price, and Islamic business ethics together contributed 66.8% to consumer satisfaction. The variables of service quality and price have been proven to have a positive and significant influence on consumer satisfaction. In contrast, Islamic business ethics which functioned as a moderation variable did not show a significant influence on the two relationships. Thus, of the four research hypotheses proposed, only two were acceptable, while the other two were rejected. These findings provide important implications that Islamic principles of business ethics remain mandatory to be internalized as part of maqashid al-sharia.
Kelincahan Bisnis dan Maqasid al-Syariah : Menyelaraskan Prinsip Etika dengan Dinamika Ekonomi Ahmad Maulidizen
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6106

Abstract

The global economy is increasingly marked by volatility, uncertainty, and disruption, compelling organizations to adopt business agility as a means of survival and competitiveness. Conventional agility emphasizes speed, responsiveness, and innovation, yet often lacks the ethical foundation required for long-term sustainability. In contrast, Islamic economic thought, guided by Maqasid al-Shariah—the preservation of religion, life, intellect, lineage, and wealth—prioritizes justice, fairness, and social responsibility in economic activities. This study analyzes how the principles of Maqasid can be aligned with business agility to form an ethically grounded and adaptive business model. Employing a qualitative research design with a library research approach, the study synthesizes insights from existing literature on agility, Islamic economics, and Maqasid through thematic content analysis. The findings indicate that while agility strengthens resilience and competitiveness, it requires Maqasid as a moral compass to ensure value-driven adaptability. The integration of agility and Maqasid creates a synergy that enables Islamic enterprises not only to withstand global turbulence but also to differentiate themselves as ethical, sustainable, and competitive actors in the global market. This research therefore proposes a Shariah-compliant agility model that balances responsiveness with ethical accountability, offering theoretical contributions to academic discourse and practical implications for Islamic financial institutions, halal industries, and Shariah-based SMEs. The study also highlights the role of policymakers in developing supportive frameworks that foster innovation while safeguarding Shariah compliance. Overall, the study underscores that agility guided by Maqasid is not merely a survival strategy but a pathway to global leadership in ethical and sustainable business practices.