Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Indonesia Sosial Teknologi
Zahra Azizah Rizki
Universitas Bina Nusantara Jakarta, Indonesia
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Premium Service Music Streaming Towards Consumer Satisfaction of Z Generation in Jakarta Airlangga Muhammad Syahraihan; Muhammad Aras; Diva Berlian Maahirah; Zahra Azizah Rizki; Michelle Lay
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i5.1050

Abstract

The development of the internet and technology affects many aspects of life, such as the need to listen to music. To fulfill this need, new technology presents music streaming to make it easier for people to listen to music. Music streaming provides premium services to give users advantages when streaming music. The availability of premium service is expected to increase consumers’ satisfaction. This research aimed to identify premium service's effect on consumer satisfaction. This research used a quantitative method and a descriptive approach. This research sample was 100 Gen Z people in Jakarta, and music streaming was used. The data will be analyzed by using SPSS. The findings of this research showed the effect of premium service music streaming on consumer satisfaction of the Z generation with t value ≥ t table, and the result was 3.414 ≥ 1.664.
Co-Authors Airlangga Muhammad Syahraihan Diva Berlian Maahirah Michelle Lay Muhammad Aras