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All Journal JLER (Journal of Language Education Research) Ulil Albab
Nissa Puspitaning Adni
Udayana University
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analysis of Deixis in The Short Story Beauty and The Beast Ines Alevia Sandoval; I Gusti Ngurah Parthama; Nissa Puspitaning Adni
JLER (Journal of Language Education Research) Vol. 7 No. 3 (2024): VOLUME 7 NUMBER 3, SEPTEMBER 2024
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/jler.v7i3.22846

Abstract

This study conducts an analysis of deixis within selected excerpts from "Beauty and the Beast," aiming to explore how deixis contributes to the construction of meaning and narrative coherence in the story. Through a close examination of first-person, second-person, and third-person deixis, as well as time, place, discourse, and social deixis. The data was taken from the short story Beauty and the Beast. This analysis used Levinson theory in categorized types of deixis. The qualitative descriptive method was used to analyze the data. The data analyzed step were read whole text, classified and analyzed based on the theory. This study found that there were five types of deixis in the short story Beauty and the Beast. There are person deixis, place deixis, time deixis, discourse deixis, and social deixis. This study also highlights the significance of deixis in shaping the narrative structure, character dynamics, and thematic developments within Beauty and the Beast, underscoring the intricate interplay between language and storytelling in literary discourse.
The Meanings of Signs in Oriflame Advertisement Komang Agus Darmayasa; Ni Ketut Alit Ida Setianingsih; Nissa Puspitaning Adni
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 8: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i8.4201

Abstract

The study entitled "The Meanings of Signs in Oriflame Advertisement" is intended to analyze the verbal and visual aspects in the Oriflame Advertisement, to identity and analyze the verbal and visual signs in the advertisement, and to describe the function and the meaning of verbal and visual sign used in the advertisement. This study used library research, which applied the documentation method. The data data of this study were taken from the official websites of Oriflame in April 2019 and analyzed qualitatively with description techniques and the results of the research were presented in the form of description. This study applied the theory of signs which applied the Triadic of Sign proposed by Peirce cited in Butchler (2015), and the supporting theory of color by Cerrato (2012). The scope of this study was to discuss the verbal and visual signs that were used in the Oriflame Advertisement which include Skincare and a foundation product, and the function and meaning based on the theories that had been mentioned earlier. The result of this study showed that from the verbal aspect, the type of meaning contained in the advertisements was to inform information contained with fact and to persuade the readers to buy the products. Meanwhile, from the visual aspect, there were a lot of pictures, symbols, icons that could be found in the Oriflame advertisement. The meaning was also represented based on the Triadic of Signs. Besides, the colors that surrounded the advertisements played significant roles that were mostly dominated by white, green, and brown color.
Co-Authors I Gusti Ngurah Parthama Ines Alevia Sandoval Komang Agus Darmayasa Ni Ketut Alit Ida Setianingsih