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All Journal Journal of Applied Data Sciences Journal of Business & Management
Trinh Le Tan
Business Department, FPT University, Danang city, Vietnam
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Impact of eWOM on The Intention to Choose Green Tourist Destinations for Vietnamese Tourists Trinh Le Tan
Journal of Business & Management Vol. 1 No. 2 (2023): Journal of Business & Management
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbm.v1i2.1061

Abstract

This study aims to evaluate how EWOM influences Vietnamese visitors' inclinations to travel to environmentally friendly areas. (Which investigates the theories of source EWOM (EW), Environmental Concern (EC), Travel Motivation (TM), Destination Image (DI), Attitude (ATD), and Subjective Norm (SN) and constructs highly accurate structural models (SEM).Design/methodology/approach – An online survey investigated the influence of EWOM and related parameters on the intention of Vietnamese tourists to pick a green tourist location. Using Google Forms, the minimal sample size for this study will be 197 (n=197). CFA and SEM will be run on the data for testing hypotheses. Reliability statistics of the scale will be conducted by using Cronbach's Alpha, EFA.Findings – The findings of this study will help tourism organizations and marketers in Vietnam recognize that the use of eWOM by travelers in selecting a green travel destination is becoming a significant trend
Elements Influencing the Caliber of Electronic Logistics Services in Vietnam Trinh Le Tan; Tung Minh Tran
Journal of Applied Data Sciences Vol 5, No 3: SEPTEMBER 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i3.277

Abstract

This study investigated the factors influencing the quality of electronic logistics (E-logistics) services in Da Nang, Vietnam, aiming to assist service providers in improving their operations. The purpose of the study was to identify key determinants of E-logistics service quality to provide actionable insights for service enhancement. The research utilized both qualitative and quantitative methods, starting with qualitative research involving interviews with 20 managers to refine the scale and survey questions tailored to the Vietnamese context. Subsequently, quantitative analysis was conducted using data from 196 respondents, evaluated through linear regression models. The findings revealed six key factors significantly impacting E-logistics service quality in Da Nang: customer perception, technology and security, legal infrastructure, intellectual property and consumer protection, electronic payment systems, and human resources. Together, these factors explained 80% of the variance in E-logistics service quality. Among these, human resources (β=0.464, p0.001) and customer perception (β=0.226, p0.001) were found to be the most influential, followed by technology and security (β=0.143, p0.05), electronic payment systems (β=0.125, p0.05), legal infrastructure (β=- 0.016, p0.05), and intellectual property and consumer protection (β=0.046, p0.05). The reliability of the measurement scales was high, with Cronbach's alphas ranging from 0.832 to 0.857. The novelty of this research lies in its comprehensive analysis of E-logistics service quality within the context of an emerging market, providing valuable insights for both academic and practical applications. The results underscore the importance of businesses adapting their strategies in response to digital transformation to enhance service quality and meet evolving customer expectations. Future research should focus on longitudinal studies to assess the impact of these factors over time and explore additional variables that may influence E-logistics service quality in different regional contexts. 
Co-Authors Tung Minh Tran