Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Paseru, Olivia Ribkah datu
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF PRODUCT DIFFERENTIATION, PRODUCT INNOVATION, FACTOR OF CULTURAL, SOCIAL, PERSONAL AND PSYCHOLOGICAL ON PURCHASING DECISIONS Paseru, Olivia Ribkah datu; Ginting, Ari Mulianta
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3712

Abstract

This research aims to determine whether product differentiation, product innovation, cultural, social, personal and psychological factors influence consumers' decisions to buy something. This case study uses a sample of visitors to the Indonesian Creation Appreciation exhibition in Samarinda and Surabaya. The model used for this research was 232 respondents. They come from the target population who visited the exhibition in Samarinda and Surabaya. Next, the Partial Least Square Structural Equation Modeling (PLS-SEM) approach provided by SmartPLS 3.0 was used to process and analyze the collected questionnaire data. The data processing results show that product differentiation, product innovation, and social, personal and psychological factors have a significant and positive influence on purchasing decisions. Purchasing decisions are not influenced by culture.
Co-Authors Ari Mulianta Ginting, Ari Mulianta