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All Journal Managament Insight: Jurnal Ilmiah Manajemen Jurnal Dehasen Untuk Negeri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Daulay, M Yasser Iqbal
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Other

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Peningkatan Kinerja SDM UMKM Melalui Pelatihan Media Sosial Untuk Pemasaran Dan Branding Praningrum, Praningrum; Puspita, Anggri; Daulay, M Yasser Iqbal; Nasution, Suswati
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8833

Abstract

The purpose of this PKM activity is to provide basic HRM training for Micro, Small and Medium Enterprises of Central Bengkulu. The method of community service activities begins with the preparation stage and problem identification through field surveys. The survey was conducted by looking at the condition of SMES and discussing directly with the Owner of Central Bengkulu SMES. The survey intends to identify the needs and opportunities for the need for social media for SMES business actors. Then, the socialization and training stages were carried out by the team. The result of this community service activity is the knowledge of participants, in this case SMES business actors, regarding the need for social media to increase marketing and product branding. After the PKM activities were carried out and the material presentation was delivered, it was found that the participants' knowledge about social media had increased.
BAGAIMANA INSTITUSI MENINGKATKAN KUALITAS LAYANAN INSTITUSIONAL? PERAN KUALITAS LAYANAN INSTITUSI, KEPUASAN DAN KEPERCAYAAN MAHASISWA Daulay, M Yasser Iqbal; Sukmono, Gerry Suryo
Management Insight: Jurnal Ilmiah Manajemen Vol 18 No 1 (2023): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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PENGARUH BRAND IMAGE, PRICE DAN SOCIAL MEDIA MARKETING, TERHADAP PURCHASE DECISION PADA PRODUK SEPATU LOKAL DI KOTA BENGKULU Ramadhan, M Fikri Rizqi; Daulay, M Yasser Iqbal
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3857

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Indonesia merupakan salah satu dari empat negara produsen sepatu terbesar di dunia. Di sisi lain, merek sepatu luar negeri yang terkenal juga banyak di Indonesia. Ventela merupakan salah satu brand sepatu lokal ternama di Indonesia. Konsumen lokal mempunyai 4.444 preferensi mengenai negara asal produsen sepatu. Penduduk setempat lebih suka membeli sepatu bermerek lokal jika mereka memiliki selera yang berorientasi etnis dan menyukai merek lokal. Oleh karena itu, penelitian ini bertujuan untuk mengetahui "Pengaruh brand image, price, dan social media marketing, terhadap purchase decision pada produk sepatu lokal di kota bengkulu". Penelitian dilakukan dengan menggunakan kuesioner online, dan dikumpulkan 220 masyarakat kota Bengkulu. Penelitian ini menggunakan SmartPLS untuk menguji validitas, reaibilitas dan uji Hipotesis. Hasil penelitian ini menunjukan bahwa brand image, price, dan social media marketing berpengaruh terhadap purchase decision
Co-Authors Nasution, Suswati Praningrum, Praningrum Puspita, Anggri Ramadhan, M Fikri Rizqi Sukmono, Gerry Suryo