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All Journal Journal of Economic and Islamic Research
Ihsan Ihsan
STAI Syaichona Moh. Cholil Bangkalan
Religion Economics, Econometrics & Finance

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Perilaku Konsumtif Gaya Hidup Santri Prespektif Ekonomi Islam: (Studi Kasus Santri Amtsilati Pondok Pesantren Syaichona Moh. Cholil Putri) Ihsan Ihsan; Mukrimah Mukrimah
Journal of Economic and Islamic Research Vol. 1 No. 02 (2023): Juli
Publisher : Prodi Ekonomi Syariah STAI Syaichona Moh. Cholil Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62730/journalofeconomicandislamicresearch.v1i02.56

Abstract

Consumption is a resource that is needed by humans in everyday life which produces satisfaction for them. However, consumption here has several requirements that must be met, namely consuming good (halal) goods, being thrifty, not being extravagant, avoiding debt, avoiding stinginess and stinginess so that it does not result in behavior in consuming goods with israf. The purpose of this research is to analyze the form of Consumptive Behavior of Santri Amtsilati Pondok Pesantren Syaichona Moh. Cholil Putri Bangkalan. The research method used by the author is a qualitative method with research subjects of students and teachers. The method of collecting data in this study is using interviews, observation, and documentation. The results showed that the consumptive behavior of Amtsilati students at Syaichon Moh Islamic Boarding School. The Cholil daughters they have are different and there are various types of consumers who are consumptive in terms of food, skincare and clothing. So from the results of this study it was found that the lifestyle behavior of Amtsilati students tends to behave consumptively or extravagantly so that their consumptive nature results in high consumptive, moderate consumptive, and low consumptive categories and this is not justified in Islam.
Teknik Bahasa Persuasif pada Produk Iklan Kosmetik Ms Glow di Instagram dalam Perspektif Ekonomi Islam Ihsan Ihsan; Maisaroh Maisaroh
Journal of Economic and Islamic Research Vol. 2 No. 1 (2023): November
Publisher : Prodi Ekonomi Syariah STAI Syaichona Moh. Cholil Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62730/journalofeconomicandislamicresearch.v2i1.68

Abstract

The language techniques used in promoting an item can influence someone to carry out a transaction, which is often done by someone who markets. The aim of this research is to analyze persuasive language techniques in MS Glow cosmetic advertising products from an Islamic economic perspective. The research method used by the author is a qualitative method with the research subjects being sellers and buyers of MS Glow cosmetics on Instagram. The data collection method in this research uses interview, observation and documentation methods. The results of the research show that the persuasive language used for marketing MS Glow on the Instagram account "MS Glow 99" uses language that is included in Thorwell's blockbuster formula technique, namely Don't Ask Of As Wich. Thowell's Blockbuster Formula persuasive language technique is Simulated disinterest. Promotion via Instagram is permitted provided it complies with Islamic law.
Co-Authors Maisaroh Maisaroh Mukrimah Mukrimah