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All Journal Jurnal Ekonomi, Bisnis dan Manajemen El-khidmah: Jurnal Diseminasi Pengabdian kepada Masyarakat
Ilham Maulana
Universitas Al-Amien Prenduan
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Brand image, Religiusitas dan Lokasi terhadap Keputusan Menjadi Nasabah Bank Syariah (Studi kasus pada mahasiswa Universitas Al-Amien Prenduan) Mashuri Toha; Ilham Maulana; Alfani Mubarak; Moh. Bahij Al-Ardani
Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 5, No 1 (2024): Masyrif : Jurnal Ekonomi, Bisnis Dan Manajemen
Publisher : Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/masyrif.v5i1.1841

Abstract

This research aims to analyze the influence of brand image, religiosity and location on the decision to become a sharia bank customer among students at Al-Amien Prenduan University. Brand image, as a consumer's perception of a brand, is considered capable of forming trust and loyalty, while religiosity plays an important role in decision making based on sharia principles. Location is also considered to influence accessibility and comfort for potential customers. Data was collected through an online survey using Google Form, with respondents selected purposively from student students who were not yet sharia banking customers. Data analysis was carried out using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method to test the relationship between variables and identify direct and mediating effects. The research results show that brand image has the most significant influence on the decision to become a customer, both directly and as a mediator between religiosity and the decision. Religiosity was also proven to have a positive effect on brand image, but location did not show a significant influence on the decision to become a customer, which could reflect a shift in consumer preferences towards digital banking services. This research suggests that Islamic banks need to focus on strengthening branding strategies that reflect religious values and developing better digital services to attract and retain customers. These results provide an important contribution to the literature on Islamic bank marketing and the development of more effective marketing strategies.
PENDAMPINGAN ANALISIS SWOT PADA HERBAL CHICKEN UNTUK MEMBANTU PENGEMBANGAN USAHA Lutfiatul Asmarita; Rodatul Maswiyani; Nuzulia Fitriyah; Aulia Datul Munawwaroh; Ilham Maulana; Zaid Rayaargantara
EL-KHIDMAH: Jurnal Diseminasi Pengabdian Kepada Masyarakat Vol 2 No 1 (2024): DESEMBER: EL-KHIDMAH
Publisher : P3M STAI KH. MUHAMMAD ALI SHODIQ

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Abstract

Herbal Chicken merupakan UMKM yang menjual produk makanan dan minuman seperti ayam herbal yang ditawarkan antara lain : sayap ayam dibuka dengan harga Rp. 12.000; paha dan nasi harga Rp. 13.000; dada dan nasi harga Rp. 15.000; Juga ada paket satuan berupa paha atas dan dada ayam sebesar Rp 12.000; jika paha bawah saja Rp. 9000; jika chicken katsu Rp. 15.000; dan banyak tawaran menggiurkan lainnya. UMKM ini mulai beroperasi pada tanggal 24 mei 2024 tepatnya pada hari jumat yang berlokasi di Desa Prenduan Sumenep. Artikel jurnal ini dibuat untuk membahas tentang analisis SWOT dalam Upaya membantu pengembangan usaha Herbal Chicken. Pengkajian ini berguna untuk menjelaskan faktor internal dan eksternal yang berkaitan dengan pengembangan usaha Herbal Chicken dan memberikan rekomendasi strategi pengembangan usaha yang tepat. Metode pelaksanaan yang digunakan adalah service learning. Hasil pendampingan analisis SWOT menunjukkan bahwa faktor-faktor internal seperti kualitas produk, harga, dan promosi mempengaruhi pengembangan usaha Herbal Chicken, sedangkan faktor eksternal seperti kondisi pasar, persaingan, dan regulasi juga memainkan peran penting.
Co-Authors Alfani Mubarak Aulia Datul Munawwaroh Lutfiatul Asmarita Mashuri Toha Moh. Bahij Al-Ardani Nuzulia Fitriyah Rodatul Maswiyani Zaid Rayaargantara