Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal JEMBA: Journal of Economics, Management, Business, and Accounting
Hari Mega Muhtar
UIN Sunan Gunung Djati Bandung
Economics, Econometrics & Finance

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Analysis of Digital Marketing Strategy on Product Sales: A Study of PT Ousean Global Digital Hari Mega Muhtar; Adang Djatnika Effendi; Leni Burhan
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 1 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i1.2

Abstract

This journal article discusses the analysis of digital marketing strategies on product sales of PT Ousean Group. This study was conducted by using the method of observation and documentation. The source of the data comes from the results of observations and company documentation obtained online. This type of data is in the form of good information about the digital marketing strategy used by the company. The data collection technique was carried out by means of observation, namely systematic observation and recording and document technique, namely the collection of previous documents in the form of writing, drawings or monumental works. Data analysis techniques are carried out by interpreting data containing information on the company's digital marketing strategy.
Co-Authors Adang Djatnika Effendi Leni Burhan