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Strategi Marketing Mix Baitul Mal wa Tamwil (BMT) Unit Gabungan Terpadu (UGT) Sidogiri Pasuruan Kirom, Cihwanul
MarÃƒÂ¢ji`: Jurnal Ilmu Keislaman Vol 3 No 1 (2016): September
Publisher : Koordinatorat Perguruan Tinggi Agama Islam Swasta Wilayah IV Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Within the business realm, marketing is a key factor which determines the success of distribution. Therefore, strategy and innovation are a necessity. Marketing activity would ensure whether a certain product is delivered to the costumers. In order to achieve the desired goals of marketing, it is important to manufacturers to follow a set of marketing processes, which comprise market overview, marketing strategy, marketing mix, and evaluation. Marketing mix is a set of strategies consist of product, price, promotion, and distribution, which guarantee the success of marketing activities. All of these aspects are intended to attain responses from the targeted market. The article seeks to discuss the marketing mix strategy implemented by BMT UGT Sidogiri Pasuruan based on four âPsâ, namely product, price, place, and promotion. The study finds that the marketing mix strategy employed by BMT UGT has met the costumersâ needs in terms of product strategy, pricing strategy, distribution strategy, and promotion strategy. The study also concludes that the proper implementation of marketing mix strategy and its compatibility with Islamic sharÃ®Ê»ah as well as the organizationâs obedience towards Islamic business ethics are among pivotal factors that have significantly influenced the development of BMT UGT Sidogiri

Peningkatan Pemahaman Akad Syariah Dalam Fiqih Muamalah Pada Masyarakat Desa Mejobo Kudus Cihwanul Kirom
Kifah: Jurnal Pengabdian Masyarakat Vol 2 No 1 (2023): Juni 2023
Publisher : Mafapress Institut Pesantren Mathali'ul Falah Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/kifah.v2i1.791

Peningkatan pemahaman Akad Syariah dalam Fiqih Muamalah sangat bermanfaat bagi masyarakat Desa Mejobo Kudus, karena masyarakat dalam kehidupan sehari-hari tidak dapat dilepaskan dari praktik Akad Syariah. Melalui sebuah kegiatan Peningkatan pemahaman Akad Syariah dalam Fiqih Muamalah dapat membantu meningkatkan pemahaman masyarakat Desa Mejobo Kudus dalam Akad Syariah dalam Fiqih Muamalah baik secara konsep maupun implementasi dalam kehiupan sehari-hari. Tim pengabdian memberikan Peningkatan pemahaman Akad Syariah dalam Fiqih Muamalah dengan tujuan memberikan pengetahuan bagi masyarakat Desa Mejobo Kudus. Pada kegiatan Peningkatan pemahaman ini dibantu dengan narasumber yang menjelaskan terkait dengan konsep Akad Syariah dalam Fiqih Muamalah dan jenis Akad Syariah dalam Fiqih Muamalah. Setelah peserta mendapatkan materi tentang konsep Akad Syariah dalam Fiqih Muamalah dan jenis Akad Syariah dalam Fiqih Muamalah, peserta diminta untuk berfikir kritis terkait dengan implementasi Akad Syariah dalam Fiqih Muamalah dalam kehidupan sehari-hari. Hasil yang dicapai dalam kegiatan Peningkatan pemahaman Akad Syariah dalam Fiqih Muamalah bagi masyarakat Desa Mejobo Kudus adalah peserta memahami konsep Akad Syariah dalam Fiqih Muamalah dan pentingnya pemahaman Akad Syariah dalam Fiqih Muamalah bagi masyarakat Desa Mejobo Kudus. Secara keseluruhan mitra pengabdian merasa puas dengan kegiatan ini, baik dalam sisi pelaksanaan, materi yang disampaikan dan partisipasi abdimas dalam kegiatan.

Pemberdayaan Masyarakat Desa Kedungwungu melalui Sosialisasi dan Pelatihan Kerajinan Tangan dari Limbah Jerami Amalia, Eka Nurul; Farcha, Iddiya; Anggraini, Devy Dwi; Fatmawati, Fatmawati; Akrom, Luqi Zidan Shofi; Ibadillah, M. Nashuikhul; Sari, Putri Nabela Sintiya; Putri, Resti Astuti Misatun; Rizka Ulima Qotrunnida; Rizki Nur Wijayanti; Vicky Mailani Widya Astuty; Zunita Zahrotur Rohmah; Ahmad Febrizan; Andni, Riyan; Kirom, Cihwanul; Noor, Sufiana
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp240-246

Kedungwungu Village is one of the villages with prime commodities in the form of rice agricultural products. The existence of rice farming products has a positive impact on economic growth in Kedungwungu Village. However, the boom in rice farming also hurts society. Straw waste which is the result of rice farming is not utilized by the people of Kedungwungu Village. The people of Kedungwungu Village prefer to burn or leave straw waste next to the rice fields. Accumulating straw waste can pollute the environment and even cause various diseases. Meanwhile, burning straw waste can hurt human health and pollute the air. Based on these problems, outreach, and training on straw crafts were carried out to minimize the non-utilization of straw waste by the people of Kedungwungu Village. There are two sessions, namely a socialization session and a training session. The outreach session aims to provide public understanding of the dangers of not utilizing straw waste from various aspects of life. Meanwhile, the training session provided the public with an understanding of the use of straw waste in more useful items, namely straw crafts. This activity involved members of the Kedungwungu Village PKK as participants. From this activity, it was found that the participants were happy with the activities carried out because they could provide insight into the negative impacts of not utilizing straw waste and how to use it. Participants also explained that with this activity they also gained knowledge about making crafts from straw waste which adds functional value and economic value.

Pemberdayaan Masyarakat Desa Kedungwungu melalui Sosialisasi dan Pelatihan Kerajinan Tangan dari Limbah Jerami Amalia, Eka Nurul; Farcha, Iddiya; Anggraini, Devy Dwi; Fatmawati, Fatmawati; Akrom, Luqi Zidan Shofi; Ibadillah, M. Nashuikhul; Sari, Putri Nabela Sintiya; Putri, Resti Astuti Misatun; Rizka Ulima Qotrunnida; Rizki Nur Wijayanti; Vicky Mailani Widya Astuty; Zunita Zahrotur Rohmah; Ahmad Febrizan; Andni, Riyan; Kirom, Cihwanul; Noor, Sufiana
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp240-246

Kedungwungu Village is one of the villages with prime commodities in the form of rice agricultural products. The existence of rice farming products has a positive impact on economic growth in Kedungwungu Village. However, the boom in rice farming also hurts society. Straw waste which is the result of rice farming is not utilized by the people of Kedungwungu Village. The people of Kedungwungu Village prefer to burn or leave straw waste next to the rice fields. Accumulating straw waste can pollute the environment and even cause various diseases. Meanwhile, burning straw waste can hurt human health and pollute the air. Based on these problems, outreach, and training on straw crafts were carried out to minimize the non-utilization of straw waste by the people of Kedungwungu Village. There are two sessions, namely a socialization session and a training session. The outreach session aims to provide public understanding of the dangers of not utilizing straw waste from various aspects of life. Meanwhile, the training session provided the public with an understanding of the use of straw waste in more useful items, namely straw crafts. This activity involved members of the Kedungwungu Village PKK as participants. From this activity, it was found that the participants were happy with the activities carried out because they could provide insight into the negative impacts of not utilizing straw waste and how to use it. Participants also explained that with this activity they also gained knowledge about making crafts from straw waste which adds functional value and economic value.

Assistance in Management and Technology-Based Mosque Digitalization to Improve the Quality of Community Services Kirom, Cihwanul; Cahyadi, Iwan Fahri; Afandi, Johan; Adni, Riyan; Cahya, Bayu Tri; Muflih, Betania Kartika
Jurnal Pengabdian UNDIKMA Vol. 5 No. 2 (2024): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i2.10920

This community service activity aims to improve the quality of mosque management and operations, utilizing digital technology to strengthen the relationship with the congregation. The methods used in these activities included educational methods, training, and mentoring. The target of this community service activity was the imams and takmirs in Kudus Regency, in optimizing administrative tasks and activities. The evaluation process for this community service activity involved assessing coordination, planning, surveys, training, and digital technology implementation to ensure effective mosque management. It includes analyzing data from each stage, quantitatively and qualitatively, to identify trends, challenges, and successes. The results of this service showed that had significantly enhanced the quality of community service. Mosque administrators and religious institution managers adopted digital solutions using the masjidkudus.com application, enhanced religious activity monitoring, and improved communication with worshippers via the website. These activities raised awareness about the importance of digitalization, paving the way for mosques to become centers of education and communication, ensuring sustainability and benefit for the Muslim community in Kudus.

Hutang Luar Negeri Dalam Perspektif Ekonomi Syariah Kirom, Cihwanul
TAWAZUN: Journal of Sharia Economic Law Vol 1, No 2 (2018): TAWAZUN : Journal of Sharia Economic Law
Publisher : Sharia Faculty Islamic Economic Law Study Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/tawazun.v1i2.5093

The purpose of this study is to find out how foreign debt law is reviewed in terms of Islamic economics. Foreign debt is among the funding sources to meet the State expenditure budget. This foreign debt is very important, especially developing countries in improving the economy. However, this debt problem has become a long debate among the people. There are people who agree that if the country adds debt, there are also those who disagree about it. Especially in terms of the applicable aspects of sharia economic law, this study reveals various theories and laws on sharia economic perspective on foreign debt. The results of this study are hadith exposure and the level of debt budgeted by the government.

Dampak Fatwa MUI Tentang Boikot Produk Unilever Terhadap Perubahan Omset Penjualan Produk Unilever Di Swalayan Slamet, Mejobo, Kudus Kirom, Cihwanul; Cahyadi, Iwan Fahri; Kusrini, Eni; Andni, Riyan
TAWAZUN: Journal of Sharia Economic Law Vol 8, No 1 (2025): Tawazun: Journal of Sharia Economic Law
Publisher : Sharia Faculty Islamic Economic Law Study Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/tawazun.v8i1.31801

AbstrakPenelitian ini bertujuan untuk menganalisis Dampak Fatwa MUI Tentang Boikot Produk Unilever Terhadap Perubahan Omset Penjualan Produk Unilever Di Swalayan Slamet, Mejobo, Kudus. Penelitian ini menggunakan metode penelitian lapangan (Field Research) dengan pendekatan kualitatif. Teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi untuk memberikan gambaran yang komprehensif mengenai Dampak Fatwa MUI Tentang Boikot Produk Unilever Terhadap Perubahan Omset Penjualan Produk Unilever Di Swalayan Slamet, Mejobo, Kudus. Hasil penelitian menunjukkan bahwa Hasil menunjukkan penurunan omset yang signifikan terutama pada kategori produk perawatan rumah tangga, seperti Sunlight dan Rinso, dengan penurunan mencapai 25% dalam tiga bulan pertama pasca fatwa. Produk perawatan tubuh seperti Lifebuoy dan Dove mengalami penurunan moderat sebesar 15%, sedangkan produk makanan seperti Blue Band dan Royco hanya mengalami penurunan sekitar 10%. Data survei terhadap 150 konsumen menunjukkan bahwa sekitar 60% merespons fatwa dengan mengurangi atau menghentikan pembelian produk Unilever, didorong oleh motivasi religius dan solidaritas terhadap komunitas Muslim. Namun, 40% lainnya tetap membeli produk Unilever karena alasan kebutuhan harian, loyalitas merek, dan keterbatasan alternatif. Wawancara dengan pihak manajemen swalayan mengungkapkan bahwa penurunan omset mendorong strategi penyesuaian stok dan promosi produk alternatif yang lebih sesuai dengan preferensi konsumen. Meskipun dampak awal cukup signifikan, penelitian menemukan bahwa setelah enam bulan beberapa produk Unilever mengalami pemulihan penjualan secara bertahap, terutama pada kategori makanan. Hal ini menunjukkan bahwa efek boikot cenderung bersifat jangka pendek dan sangat bergantung pada ketersediaan produk substitusi serta persepsi konsumen terhadap efektivitas aksi boikot. Temuan ini mengindikasikan bahwa fatwa MUI memiliki pengaruh nyata terhadap perilaku konsumen Muslim dalam jangka pendek, namun dipengaruhi oleh dinamika kebutuhan dan preferensi pasar dalam jangka panjang.Kata Kunci: Dampak, Fatwa MUI, Boikot, Produk Unilever, Omset Penjualan

Etos Kerja Dalam Islam Kirom, Cihwanul
TAWAZUN: Journal of Sharia Economic Law Vol 1, No 1 (2018): TAWAZUN : Journal of Sharia Economic Law
Publisher : Sharia Faculty Islamic Economic Law Study Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/tawazun.v1i1.4697

The meaning of "ethos" comes from Greek (ethos) which means character or character. Overall, the notion of ethos includes characteristics and attitudes, habits and beliefs, and so on, which are specific about an individual or group of people. From the words "ethos" will appear the words "ethics" and "ethical" which refer to the meaning of "morality / behavior" or are "morality", namely the essential quality of a person or a group, including a group of nations. It is also said that "ethos" means the distinctive soul of a group of people, which from that distinctive soul will develop the nation's view of good and bad, that is, its ethics.Ahmad Janan Asifudin, citing In the Hand Book of Term Psycology stated that ethos is interpreted as a distinctive view of a social group, a value system that lies behind the customs and procedures of a community. Whereas, Taufiq Abdullah defines it as an evaluative aspect which is a self-assessment of work originating from self-identity which is a sacred value that is the religious spiritual reality that he believes.Whereas the difference between ethos and ethics. The term ethics, theoretically can be divided into two senses. First, ethics comes from the Greek word ethos which means custom (character). In this sense, ethics is related to good life habits, both in oneself and in a society or community group that is passed on from one person to another or from one generation to another.The definition of work, as in the Big Dictionary of Indonesian Language is interpreted as an activity of doing something. El-Qussy as quoted by Ahmad Janan Asifuddin argues that human activities or actions are of two types. First, actions that are related to mental activities, and both actions are done accidentally. The first type has a characteristic of interest, namely to achieve the purpose or realize certain goals. While the second type is a random movement as seen in small baby movements that appear irregular, reflection movements and other movements that occur without the will of the will or thought process.Tata tasmara in his work ethic of a Muslim has an ethos formulation as follows In the form of axioms, Toto summarizes them in the form of a formula: KHI = T, US (M, A, R, A), KHI = Islamic Quality of Life, T = Tawhid, US = Charity piety, M = Motivation, A = Direction of Goals (Aim and Goal / Objectives), R = Taste and Ratio (Thinking and Recitation), A = Action, Actualization.

Moderasi Inflasi pada Pengaruh Pembiayaan Murabahah, Mudharabah, dan Musyarakah terhadap Non-Performing Financing di Bank Muamalat Ulliasari, Silvina; Kirom, Cihwanul; Suhadi, Suhadi
Jurnal Ekonomi dan Bisnis Islam Vol 4, No 2 (2026)
Publisher : Institut Agama Islam Negeri Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/jebisku.v4i2.6096

AbstractThe main problem addressed in this study is the inconsistency in the effect of murabahah, mudharabah, and musyarakah financing on Non-Performing Financing (NPF), as well as the unclear role of inflation as an external factor moderating these relationships at PT Bank Muamalat Indonesia Tbk. This study aims to analyze the effect of the three financing types on NPF and to examine the moderating role of inflation. The method employed is a quantitative approach using quarterly secondary data from 2018–2025 obtained from Bank Muamalat's financial reports, the Financial Services Authority, and Statistics Indonesia. Data were analyzed using multiple linear regression and Moderated Regression Analysis (MRA) with EViews. The findings reveal that murabahah financing has a positive and significant effect on NPF, mudharabah has no significant effect, while musyarakah has a negative and significant effect. The moderation test results prove that inflation only moderates the relationship between musyarakah and NPF, but does not moderate murabahah or mudharabah. This study concludes that internal factors, particularly the characteristics of financing contracts, are more dominant in influencing financing risk than external macroeconomic factors. The practical implication is that Islamic bank management should optimize the musyarakah portfolio to reduce NPF and enhance risk mitigation strategies for murabahah contracts.Keywords: Non-Performing Financing; Murabahah; Mudharabah; Musyarakah; InflationAbstrakPermasalahan utama dalam penelitian ini adalah ketidakkonsistenan pengaruh pembiayaan murabahah, mudharabah, dan musyarakah terhadap Non-Performing Financing (NPF) serta belum jelasnya peran inflasi sebagai faktor eksternal yang memoderasi hubungan tersebut pada PT Bank Muamalat Indonesia Tbk. Penelitian ini bertujuan menganalisis pengaruh ketiga jenis pembiayaan tersebut terhadap NPF dan menguji peran moderasi inflasi. Metode yang digunakan adalah pendekatan kuantitatif dengan data sekunder triwulanan periode 2018–2025 yang diperoleh dari laporan keuangan Bank Muamalat, Otoritas Jasa Keuangan, dan Badan Pusat Statistik. Analisis dilakukan menggunakan regresi linier berganda dan Moderated Regression Analysis (MRA) berbantuan EViews. Temuan penelitian menunjukkan bahwa pembiayaan murabahah berpengaruh positif dan signifikan terhadap NPF, mudharabah tidak berpengaruh signifikan, sedangkan musyarakah berpengaruh negatif dan signifikan. Hasil uji moderasi membuktikan bahwa inflasi hanya memoderasi hubungan musyarakah terhadap NPF, tetapi tidak memoderasi murabahah maupun mudharabah. Simpulan penelitian ini adalah faktor internal berupa karakteristik akad pembiayaan lebih dominan memengaruhi risiko pembiayaan dibandingkan faktor eksternal makroekonomi. Implikasi praktisnya, manajemen bank syariah perlu mengoptimalkan portofolio musyarakah untuk menekan NPF dan meningkatkan mitigasi risiko pada akad murabahah.Kata Kunci: Non-Performing Financing; Murabahah; Mudharabah; Musyarakah; Inflasi.

UPAYA MENINGKATKAN PENJUALAN HIJAB MUSLIM MELALUI AKUN TIKTOK DI ALIBABA KONVEKSI PADA TAHUN 2023 Naili Izah; Riyan Andni; Johan Afandi; Cihwanul Kirom
Journal of Islamic Business Management Studies (JIBMS) Vol. 4 No. 2 (2023): Journal of Islamic Business Management Studies (JIBMS)
Publisher : Institut Daarul Qur'an Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51875/jibms.v4i2.260

Penelitian ini bertujuan untuk meningkatkan penjualan hijab Muslim melalui akun tiktok di Alibaba Konveksi. Penelitian ini menggunakan metode kualitatif. Penelitian kualitatif merupakan prosedur penelitian yang mampu menghasilkan data deskriptif. Tiktok memiliki banyak fitur, salah satunya adalah fitur hashtag dengan simbol "#". Fitur hashtag merupakan fitur yang berfungsi untuk mengelompokkan konten yang sudah dibuat. Dengan menyertakan tagar dalam postingan, postingan tersebut akan dikelompokkan menjadi satu dan tertata dengan baik. Hijab adalah tanda globalisasi, simbol identitas umat Islam Indonesia dengan umat Islam negara lain di era ini, meninggalkan tradisi lokal, berpakaian dan sekaligus. menolak hegemoni Barat. Strategi marketing yang digunakan pada akun Tik Tok Alibaba Konveksi adalah dengan menggunakan hashtag, mengikuti tren yang terjadi, memberikan deskripsi yang jelas dan sering memposting video.

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