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Arief Rahman Arief Rahman
Banten College of Administrative Sciences
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALISIS KINERJA TENAGA PRESENTER LAPANGAN PADA PENERIMAAN MAHASISWA BARU PERIODE JANUARI S/D JUNI 2017 DI POLITEKNIK PGRI BANTEN Arief Rahman Arief Rahman
NIAGARA Scientific Journal Vol 9 No 2 (2017): Jurnal Ilmiah Niagara, Vol 9 No 2 Desember 2017
Publisher : LPPM STIA Banten

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“Analysis Of Performance Field Presenter on New Admisions Period on January Until June 2017” (case study at Politeknik PGRI Banten). The project conducted to know the analysis of performance field presenter wich is used by Politeknik PGRI Banten on new admission. The method of this research paper use descriptive quantitative and data collected method. Questionnaire and to the chosen sampling Politeknik PGRI Banten among employees, to be able to provide a general overview of the performance field presenter located at Politeknik PGRI Banten. Based on the result of the analysis and discussion of problems it can be concluded that in general performance filed presenter at Politeknik PGRI Banten was good. Although there are several criteria that are still under average, but using controlling and coaching well it can be improved. The average score from this research is about 3,7 (scala 5). So the performace field presenter at Politeknik PGRI Banten good enough, the great score included the element of devotion, honesty, loyalty, willingness to work, cooperation and responsibility. While under average score included the indicator of initiative, job performance, improvement and discipline of work.
PENGARUH CELEBRITY ENDORSER DAN PUBLIC RELATION TERHADAP CITRA PERGURUAN TINGGI SWASTA DAN MINAT KULIAH DI POLITEKNIK LP3I JAKARTA Arief Rahman Arief Rahman
NIAGARA Scientific Journal Vol 8 No 2 (2016): Jurnal Ilmiah Niagara, Vol 8 No 2 Desember 2016
Publisher : LPPM STIA Banten

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This thesis was conducted to determine the influence Celebrity Endorser and Public Relations of the Image and Intention to Buy Private University, by giving questionnaires to students of Level III in Polytechnic LP3I Jakarta with a total population of 1527 students and samples taken 100 number of students. In this evidence using research methods by questionnaire distributed to respondents (students) as way to collecting of information about the research. Methods of statistical analysis supported by Lisrel application version 18.72, to determine the validity and reliability, the classic assumption test and doubled linear regression analysis test, path coefficients and T test to test the hypothesis necessary. The results of this research proven there is influence between Celebrity Endorser and Public Relations to imaging of Polytechnic LP3I Jakarta so that Hypothesis (Ha1) is accepted, there is influence between Celebrity Endorser and Public Relations to Intention to Buy Polytechnic LP3I Jakarta so that Hypothesis (Ha2) accepted. There is influence between Celebrity Endorser (X1) and Public Relations (X2) simultaneously to the imaging and Intention to Buy in Private University so that Hypothesis (Ha3) accepted. Whereas, the coefficient of determination (R2) of 0.99 or 99%. It means that 99% of the dependent variable is Imaging and Intention to Buy can be explained by the independent variables is Celebrity Endorser and Public Relations.
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