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All Journal Human Capital Development Panorama Nusantara
Sinthon Siahaan
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Economics, Econometrics & Finance Other

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Pegaruh Social Media Customer Engagement, Citra Merek, dan Lokasi Terhadap Keputusan Berkunjung Ke Roja by Moja Museum Jakarta Aurellia Hernaldi; Sinthon Siahaan
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Tingkat perkembangan wisata cukup beragam, pengolahan sumber apapun bisa dimanfaatkan. Seperti hal nya diera serba media sosial, tidak luput dari keindahan postingan berupa foto maupun video. Penelitian ini bertujuan untuk menganalisis seberapa pengaruh social media customer engagement, citra merek, dan lokasi terhadap keputusan berkunjung. Populasi dalam penelitian ini terkumpul 100 responden dari pengunjung Roja by Moja Museum Jakarta. Melalui kuesioner online secara teknik sampling. Pengujian hipotesis tersebut dengan pendekatan PLS-SEM (Partial Least Squares- Structural Equation Modeling) dengan software SmartPLS 3. Dari hasil penelitian membuktikan adanya hubungan signifikan positif dari social media customer engagement dan citra merek terhdap keputusan berkunjung. Sedangakan hasil penelitian lokasi terhadap keputusan berkunjung membuktikan tidak adanya hubungan signifikan positif.
PENGARUH KUALITAS PELAYANAN, LOKASI, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN MENGINAP DI HOTEL SRIWIJAYA JAKARTA Fachri Nugraha; Sinthon Siahaan
Panorama Nusantara Vol 18 No 2 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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The existence of this research is to be able to understand the effect of service quality, location, and price perceptions on the decision to stay at the Sriwijaya Hotel Jakarta. The population in this study were guest who came to visit during their stay from May 2023 to June 2023. The sampling technique used a random sample of 100 respondents. Data collection through random sampling using a questionnaire that has been tested for validity and reliability. Quantitative analysis with SPSS version 24 utilise multiple linear regression method. The results of this study indicate that service quality has a significant effect on the decision to stay and perceived price has a significant effect on the decision to stay, while location has no significant effect on the decision to stay.
The Influence of tourist attractions, price perceptions and location on desicion to visit Monica Monica; Sinthon Siahaan
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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This research purpose is to analyze the impact of tourist tttractions, price perceptions and location on decisions to visit Moja Museum Jakarta. In this study using multiple linear regression method. The population used in this study were all visitors at the Moja Museum Jakarta and the amount of samples used in this study were 100 respondents by using accidental sampling technique. The data is processed using the Validity Test and Reliability Test, then with the Classical Assumption Test, Multiple Regression Test and to determine the Hypothesis by using the F Test and t Test. The results of this study prove that partially the independent variables, namely tourist attractions, price perception and location have a positive and significant effect on the dependent variable, namely the decision to visit Moja Museum Jakarta. Furthermore, simultaneously the three independent variable have been proven to have a positive impact and have a significant effect on the decision to visit Moja Museum Jakarta.
Pengaruh Kualitas Pelayanan, Persepsi Harga, dan Word Of Mouth Terhadap Keputusan Pembelian Muhammad pascal fahreza; Sinthon Siahaan
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study was to determine and analyze the impact of quality of service, price perception, and word-of-mouth (WOM) on Estilo Coffee product purchase decisions. The population of this survey is Estilo coffee consumers from April to June 2022. The sampling method used non-probability-based sampling with a targeted sampling method to identify 100 respondents. Random procedure data collection using validation and reliability tested questionnaires. The analytical method used the classic test before the SPSS 20 multiple regression. 100 respondents as a tool, followed by F, T, classical assumptions, correlation and determination tests. The results of this survey show that quality of service variables have a significant impact on purchase decisions, price recognition variables have a significant impact on purchase decisions, and word-of-mouth (WOM) variables have a significant impact on customer purchase decisions. Therefore, variables such as quality of service, price recognition, and word-of-mouth (WOM) influence purchase decisions at the same time
PENGARUH DAYA TARIK WISATA, PERSEPSI HARGA DAN CITRA DESTINASI TERHADAP KEPUTUSAN BERKUNJUNG KE FLOATING MARKET LEMBANG Putri Gumay; Sinthon Siahaan
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this research to analyze the effect of tourist attraction, price perception, and destination image on tourist decisions to visit Lembang Floating Market. The population used are visitors to the Lembang Floating Market. Data collection was done by distributing questionnaires to visitors using purposive sampling method to get 100 respondents. The data analysis method used in this study is multiple regression analysis using SPSS 20 for Windows. The results of the study stated that (1) Simultaneously, tourist attraction, price perception and destination image had a positive and significant effect on tourist decisions to visit Floating Market Lembang by 53.3%. (2) Partially, tourist attraction has a positive but not significant effect on the decision to visit the Lembang Floating Market. (3) Partially, variable price perception has a positive and significant effect on the decision to visit the Lembang Floating Market; (4) Partially, destination image variable has a positive and significant effect on the decision to visit the Lembang Floating Market.
PENGARUH MOTIVASI BERKUNJUNG, DAYA TARIK WISATA DAN PROMOSI TERHADAP KEPUTUSAN BERKUNJUNG KE TAMAN MINI INDONESIA INDAH Laras Nurandriani; Sinthon Siahaan
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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This study aims to determine the effect of motivation to visit, tourist attraction and promotion on the decision to visit Taman Mini Indonesia Indah partially and f simultaneously. This research was conducted at Taman Mini Indonesia Indah. The data collection technique used was non-probability sampling. The samples taken were 100 respondents with the Accidental Sampling method. The analysis technique used is multiple linear regression using SPSS 20 software. The results of this study indicate that the motivation to visit does not have a positive effect on the decision to visit, tourist attraction has a positive effect on the decision to visit and promotion has a positive effect on the decision to visit, and there is a simultaneous influence on the motivation to visit, tourist attraction and promotion on decisions to visit.
Pengaruh Kualitas Pelayanan, Persepsi Harga, Dan Citra Merek Terhadap Kepuasan Tamu Di Hotel 101 Urban Jakarta Deti Nurcholifah; Sinthon Siahaan
Panorama Nusantara Vol 17 No 1 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Tujuan penelitian ini adalah untuk mengetahui pengaruh Kualitas Pelayanan, Persepsi Harga, dan Citra Merek secara parsial dan simultan terhadap Kepuasan Pelanggan. Populasi dalam penelitian ini adalah pelanggan 101 Urban Hotel Jakarta Kelapa Gading. Sampel yang digunakan dalam penelitian ini adalah 100 responden yang merupakan pelanggan 101 Urban Hotel Jakarta Kelapa Gading. Metode pengumpulan data dengan metode purposive, dan dianalisis secara deskriptif dan kuantitatif. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi. Hasil penelitian membuktikan bahwa secara parsial kualitas pelayanan tidak berpengaruh signifikan terhadap kepuasan tamu, variabel persepsi harga berpengaruh signifikan terhadap kepuasan tamu dan brand image berpengaruh terhadap kepuasan tamu di 101 Urban Hotel Jakarta Kelapa Gading. Dan semua variabel tersebut secara simultan berpengaruh signifikan terhadap kepuasan tamu di 101 Urban Hotel Jakarta Kelapa Gading.
The Influence of Tourist Attraction, Accessibility, and Destination Image on Visitor Satisfaction at The Bogor Botanical Gardens Fajrijah Febriani; Sinthon Siahaan
Panorama Nusantara Vol 17 No 1 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The research was conducted with the aim of finding out the effect of tourist attraction, accessibility, and destination image on visitor satisfaction at the Bogor Botanical Gardens. Quantitative research with primary data is the method used in this study, the researchers distributed questionnaires at the first source to obtain primary data. A total of 100 respondents from visitors to the Bogor Botanical Gardens became the sample in this study which was determined by purposive sampling technique. This research proves that tourist attraction, accessibility, and destination image have a partial influence on visitor satisfaction at the Bogor Botanical Gardens. In this study using multiple linear regression data analysis techniques processed with the IBM SPSS 25 program. In this study it can be seen that tourist attraction has a partial influence on visitor satisfaction with a significant value of 0.000 with a t-count value of 4.744, partial accessibility has the effect on visitor satisfaction with a significant value of 0.000 with a t-count value of 2.666, and the image of the destination partially has an influence on visitor satisfaction with a significance value of 0.010 with a t-count value of 2.626. The variables of tourist attraction, accessibility, and destination image together have a positive and significant influence on visitor satisfaction with a percentage of 55.1%, and a percentage of 44.9% visitor satisfaction at the Bogor Botanical Gardens is influenced by other variables.
Co-Authors Aurellia Hernaldi Deti Nurcholifah Fachri Nugraha Fajrijah Febriani Laras Nurandriani Monica Monica Muhammad pascal fahreza Putri Gumay