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Edvin Fairliantina
Universitas ASA Indonesia
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Pengaruh Kompensasi, Kepemimpinan Dan Motivasi Terhadap Kinerja Karyawan Perjiansyah Aryadi; Edvin Fairliantina
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract The purpose of the study was to determine whether there is an influence of Compensation, Leadership and Motivation on the Performance of PT. Mitsubishi Electric Automotive Indonesia. PT. Mitsubishi Electric Automotive Indonesia is engaged in manufacturing automotive spare parts. The method used in the study used quantitative research methods with testing methods using multiple linear regression methods and data processing in this study using the IBM SPPS 25 application. The sample of this study was obtained from permanent employees of PT. Mitsubishi Electric Automotive has 120 employees. The results of this study show that the variables of Compensation, Leadership and Motivation have a significant effect on the Performance of PT. Mitsubishi Electric Automotive Indonesia. Abstrak Tujuan penelitian ialah untuk mengetahui apakah ada pengaruh Kompensasi, Kepemimpinan dan Motivasi terhadap Kinerja Karyawan PT. Mitsubishi Electric Automotive Indonesia. PT. Mitsubishi Electric Automotive Indonesia bergerak dibidang manufaktur sparepart otomotif. Metode yang digunakan dalam penelitian menggunakan metode penelitian kuantitatif dengan metode pengujian menggunakan metode regresi linier berganda dan Pengolahan data pada penelitian ini menggunakan aplikasi IBM SPPS 25. Sampel penelitian ini diperoleh dari karyawan tetap PT. Mitsubishi Electric Automotive sebanyak 120 karyawan. Hasil penelitian ini menunjukan bahwa variabel Kompensasi, Kepemimpinan dan Motivasi berpengaruh signifikan terhadap Kinerja Karyawan PT. Mitsubishi Electric Automotive Indonesia.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK DALAM MENINGKATKAN KEPUASAN TERHADAP PELANGGAN DI ES TEH INDONESIA CIPAYUNG Syarifah Nadia Alhadad; Edvin Fairliantina
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study was to determine whether there is a relationship between product quality, price perception and brand image in increasing customer satisfaction at Es Teh Indonesia, East Jakarta. The population that is the research subject is Indonesian Ice Tea visitors. The sampling technique used was Purposive Sampling with a total of 100 respondents. The analytical method used is multiple linear regression analysis with the help of SPSS 26 software. Data was collected through a questionnaire which was tested for validity and reliability. The research results show that product quality has a positive and significant influence on customer satisfaction, while price perception and brand image have a significant influence both partially and simultaneously.
PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN DI HAUS! JABODEBEK Desya Marcellia; Edvin Fairliantina
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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This study aims to analyze the effect of brand image, perceived price, and product quality on purchasing decisions. Research subjects at outlets Haus Cibinong City Mall. Brand image, price perception and product quality are the independent variables while the dependent variable is the purchase decision. The population of this study consisted of customers who had purchased Haus products at least once. Researchers surveyed 100 respondents. Sampling in this study using accidental sampling technique. Techniques where the sample is determined without planning. the data used in this study is primary data, the research instrument is a questionnaire. The analysis tools include SPSS 27 validity test, reliability test, F test, T test, coefficient of determination test (R2), and multiple linear regression. The results showed that brand image, perceived price and product quality had a positive and significant effect on purchasing decisions
Co-Authors Desya Marcellia Perjiansyah Aryadi Syarifah Nadia Alhadad