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All Journal Jurnal Manajemen dan Bisnis Human Capital Development Panorama Nusantara
Salman Paludi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Journal : Human Capital Development

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judul Pengaruh kualitas produk, persepsi harga, dan promosi terhadap keputusan pembelian di Cindy Shabbychic Home Decor Septia Eka Nurcahya Septia; Salman Paludi
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study tries to test whether product quality, price perception, and marketing have an influence on purchasing decisions at Cindy Shabbychic Home Décor. The sample strategy used is a Likert scale which uses a random sampling method with up to one hundred Cindy Shabbychic consumers as respondents. This study was tested simultaneously stating the three variables, namely, product quality (X1), price perception (X2), and promotion (X3) had an effect on purchasing decisions (Y) partially only product quality and promotion had a significant effect on purchasing decisions at Cindy. Shabbychic Home Decor. While the price perception variable has no significant effect on purchasing decisions. Penelitian ini mencoba untuk menguji apakah kualitas produk, persepsi harga, dan pemasaran memiliki pengaruh terhadap keputusan pembelian pada Cindy Shabbychic Home Décor. Strategi sampel yang digunakan adalah skala Likert yang menggunakan metode pengambilan sampel secara kebetulan dengan hingga seratus konsumen Cindy Shabbychic sebagai responden. Penelitian ini di uji secara simultan menyatakan ketiga variable yaitu, kualitas produk (X1), persepsi harga (X2), dan Promosi (X3) berpengaruh terhadap keputusan pembelian (Y) secara parsial hanya kualitas produk dan promosi yang berpengaruh siginifikan terhadap keputusan pembelian pada Cindy Shabbychic Home Décor.Sedangkan pada variable Persepsi Harga tidak berpengaruh signifikan terhadap keputusan pembelian.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Persepsi Harga terhadap kepuasan Pelanggan di Royal Kuningan Hotel mike agusli mike; Salman Paludi
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Thisaresearch aims to analyzeathe influence ofaproduct quality, service quality, and price perception on customer satisfaction. This research was conducted at Royal Kuningan Hotel by disseminating quesioner to 100 respondents. The sample techniqueaused in thisastudy is a purposive samplingatechnique. While the method used in this studyais a multiple linear regression method. Then the results of product research have a positive and significant influence of 9.06% oncustomer satisfaction. Then the quality of service has a positiveaand significant effect of 21.99% on customer satisfaction. While the price perception has no positive and insignificant effect of 3.20% on customer satisfaction. Thus Simultaneously (simultaneously) product quality, servicequality, andaprice perception have a positive and significant influence of 31.02% on customer satisfaction. While the remaining 68.98% of othersavariables not included in this study.
Pengaruh Persepsi Harga Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Mobicoffee Rest Area KM 166A Dea ayu; Salman Paludi
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this activity is to analyze the influence of perceptions of price, product quality, and service quality on purchasing decisions in the Mobicoffee Rest Area KM 166A. in this analysis the population of Mobicoffee visitors. The sampling method used was non-probability sampling, along with the accidental sampling method, a total of 100 respondents who visited Mobicoffee. The data collection method that uses a data processing questionnaire is measured by a choice of 5 Liker scales that have been tested for validity and reliability. This analysis uses classical assumption tests, and multiple linear regression analysis with SPSS 25.0 software. The results of the study showed that the perception of price, product quality, and service quality partially had a positive and significant effect on purchasing decisions and simultaneously the variables of price perception, product quality, service quality had a positive and significant influence on purchasing decisions in Mobicoffee Rest Area KM 166A
Pengaruh Motivasi, Kepuasan dan Disiplin Kerja Terhadap Kinerja Pegawai di Rumah Sakit Umum Pengayoman Cipinang Amalia Krismawati; Salman Paludi
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of motivation, satisfaction and discipline work on employees performance at general hospital pengayoman cipinang. This data uses primary data by using a accidental sampling and samples taken were civil servants and honorary employees questionnaires directly to 100 respondents. The data analysis tool used in this research is multiple linear regression, validity test, reliability test, classical assumtion test, t test, and f test. The results of this study proves regression results on the regression equation that the motivation, satisfaction, and work discipline positively effect the employee performance at General Hospital Pengayoman Cipinang. The result of t test shows that motivation, satisfaction and work discipline have positive effect and significant influence on employee performance at General Hospital Pengayoman Cipinang. The result of F test shows that there is significant influence on motivation variable, satisfaction and work discipline to employee performance at General Hospital Pengayoman Cipinang. Tujuan penelitian ini adalah untuk mengetahui pengaruh motivasi (X1), kepuasan (X2), dan disiplin kerja (X3) terhadap kinerja pegawai (Y) di Rumah Sakit Umum Pengayoman Cipinang. Menggunakan data primer dengan teknik accidental sampling dan sampel yang diambil pada adalah para pegawai pns dan honorer di Rumah Sakit Umum Pengayoman Cipinang berjumlah 100 orang. Analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda, uji validitas, uji reliabilitas, uji asumsi klasik, uji t, dan uji F. Hasil penelitian membuktikan bahwa adanya persamaan regresi linier motivasi, kepuasan, dan disiplin kerja berpengaruh positif terhadap kinerja pegawai di Rumah Sakit Umum Pengayoman Cipinang. Hasil uji t menunjukan bahwa motivasi, kepuasaan dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai di Rumah Sakit Umum Pengayoman Cipinang. Hasil uji F menunjukan ada pengaruh pada variabel motivasi, kepuasan dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai Rumah Sakit Umum Pengayoman Cipinang.
Co-Authors Amalia Krismawati Annisa Firdayani Dava Syach Alhufi Dea ayu Erika Ramadiana may siska puspita sari mike agusli mike Putri Handayani Rohmawati Rohmawati Septia Eka Nurcahya Septia vineza cahyani