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All Journal Jurnal Manajemen dan Bisnis Human Capital Development Panorama Nusantara
Salman Paludi
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judul Pengaruh kualitas produk, persepsi harga, dan promosi terhadap keputusan pembelian di Cindy Shabbychic Home Decor Septia Eka Nurcahya Septia; Salman Paludi
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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This study tries to test whether product quality, price perception, and marketing have an influence on purchasing decisions at Cindy Shabbychic Home Décor. The sample strategy used is a Likert scale which uses a random sampling method with up to one hundred Cindy Shabbychic consumers as respondents. This study was tested simultaneously stating the three variables, namely, product quality (X1), price perception (X2), and promotion (X3) had an effect on purchasing decisions (Y) partially only product quality and promotion had a significant effect on purchasing decisions at Cindy. Shabbychic Home Decor. While the price perception variable has no significant effect on purchasing decisions. Penelitian ini mencoba untuk menguji apakah kualitas produk, persepsi harga, dan pemasaran memiliki pengaruh terhadap keputusan pembelian pada Cindy Shabbychic Home Décor. Strategi sampel yang digunakan adalah skala Likert yang menggunakan metode pengambilan sampel secara kebetulan dengan hingga seratus konsumen Cindy Shabbychic sebagai responden. Penelitian ini di uji secara simultan menyatakan ketiga variable yaitu, kualitas produk (X1), persepsi harga (X2), dan Promosi (X3) berpengaruh terhadap keputusan pembelian (Y) secara parsial hanya kualitas produk dan promosi yang berpengaruh siginifikan terhadap keputusan pembelian pada Cindy Shabbychic Home Décor.Sedangkan pada variable Persepsi Harga tidak berpengaruh signifikan terhadap keputusan pembelian.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Persepsi Harga terhadap kepuasan Pelanggan di Royal Kuningan Hotel mike agusli mike; Salman Paludi
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Thisaresearch aims to analyzeathe influence ofaproduct quality, service quality, and price perception on customer satisfaction. This research was conducted at Royal Kuningan Hotel by disseminating quesioner to 100 respondents. The sample techniqueaused in thisastudy is a purposive samplingatechnique. While the method used in this studyais a multiple linear regression method. Then the results of product research have a positive and significant influence of 9.06% oncustomer satisfaction. Then the quality of service has a positiveaand significant effect of 21.99% on customer satisfaction. While the price perception has no positive and insignificant effect of 3.20% on customer satisfaction. Thus Simultaneously (simultaneously) product quality, servicequality, andaprice perception have a positive and significant influence of 31.02% on customer satisfaction. While the remaining 68.98% of othersavariables not included in this study.
Pengaruh Persepsi Harga Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Mobicoffee Rest Area KM 166A Dea ayu; Salman Paludi
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this activity is to analyze the influence of perceptions of price, product quality, and service quality on purchasing decisions in the Mobicoffee Rest Area KM 166A. in this analysis the population of Mobicoffee visitors. The sampling method used was non-probability sampling, along with the accidental sampling method, a total of 100 respondents who visited Mobicoffee. The data collection method that uses a data processing questionnaire is measured by a choice of 5 Liker scales that have been tested for validity and reliability. This analysis uses classical assumption tests, and multiple linear regression analysis with SPSS 25.0 software. The results of the study showed that the perception of price, product quality, and service quality partially had a positive and significant effect on purchasing decisions and simultaneously the variables of price perception, product quality, service quality had a positive and significant influence on purchasing decisions in Mobicoffee Rest Area KM 166A
Pengaruh Motivasi, Kepuasan dan Disiplin Kerja Terhadap Kinerja Pegawai di Rumah Sakit Umum Pengayoman Cipinang Amalia Krismawati; Salman Paludi
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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This study aims to analyze the effect of motivation, satisfaction and discipline work on employees performance at general hospital pengayoman cipinang. This data uses primary data by using a accidental sampling and samples taken were civil servants and honorary employees questionnaires directly to 100 respondents. The data analysis tool used in this research is multiple linear regression, validity test, reliability test, classical assumtion test, t test, and f test. The results of this study proves regression results on the regression equation that the motivation, satisfaction, and work discipline positively effect the employee performance at General Hospital Pengayoman Cipinang. The result of t test shows that motivation, satisfaction and work discipline have positive effect and significant influence on employee performance at General Hospital Pengayoman Cipinang. The result of F test shows that there is significant influence on motivation variable, satisfaction and work discipline to employee performance at General Hospital Pengayoman Cipinang. Tujuan penelitian ini adalah untuk mengetahui pengaruh motivasi (X1), kepuasan (X2), dan disiplin kerja (X3) terhadap kinerja pegawai (Y) di Rumah Sakit Umum Pengayoman Cipinang. Menggunakan data primer dengan teknik accidental sampling dan sampel yang diambil pada adalah para pegawai pns dan honorer di Rumah Sakit Umum Pengayoman Cipinang berjumlah 100 orang. Analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda, uji validitas, uji reliabilitas, uji asumsi klasik, uji t, dan uji F. Hasil penelitian membuktikan bahwa adanya persamaan regresi linier motivasi, kepuasan, dan disiplin kerja berpengaruh positif terhadap kinerja pegawai di Rumah Sakit Umum Pengayoman Cipinang. Hasil uji t menunjukan bahwa motivasi, kepuasaan dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai di Rumah Sakit Umum Pengayoman Cipinang. Hasil uji F menunjukan ada pengaruh pada variabel motivasi, kepuasan dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai Rumah Sakit Umum Pengayoman Cipinang.
Pengaruh Kualitas Pelayanan, Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian di Beau Bakery Panglima Polim Rohmawati Rohmawati; Salman Paludi
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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The more intense the business competition, the more companies are required to move more rapidly in terms of attracting consumers. This study examines the impact of service quality, product quality, and price perceptions on purchasing decisions at Beau Bakery Panglima Polim. sampling and sampling method using accidental sampling. The survey method for collecting data in the study was used with a structured questionnaire, for analysis of the hypothetical relationship in this research model namely multiple linear regression analysis as well as assistance software SPSS version 20. The survey starts this month December 2022 until January 2023 is located Outlets of Beau Bakery Panglima Polim by spreading a questionnaire to buyers at Beau Bakery Panglima Polim 100 respondents. The results show that quality Service, Product Quality, and Perceived Price simultaneously have a significant effect on purchasing decisions, and partially service quality and perceived price on purchasing decisions have a significant influence, except product quality on purchasing decisions has no significant effect
Pengaruh Kualitas Produk, Harga dan Lokasi Terhadap Keputusan Pembelian Di Rekayasa Kopi Annisa Firdayani; Salman Paludi
Panorama Nusantara Vol 17 No 1 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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This study analyzes the impact of product quality, price, and location on Cafe Rekayasa Kopi's buying decisions. This survey includes Cafe Rekayasa Kopi customers in May-June 2022. Non-probability sampling is used. Inadvertently 100-person sample. Validity and reliability of data gathering questionnaires (Budiastuti & Bandur, 2018). Classic analysis. Before SPSS 25's multiple linear regression. Following that, F and t; correlation and determination. Both product quality and location flexibility influence purchasing decisions. The findings of the study support, at least in part, the claims that product quality has no positive and major impact on purchase choices, that price has a positive and substantial impact, and that location has a positive and significant impact. Penelitian ini menganalisis pengaruh kualitas produk, harga, dan lokasi terhadap keputusan pembelian Cafe Rekayasa Kopi. Survei ini mencakup pelanggan Cafe Rekayasa Kopi pada bulan Mei-Juni 2022. Non-probability sampling digunakan. Secara tidak sengaja sampel 100 orang. Validitas dan reliabilitas (Budiastuti & Bandur, 2018) pengumpulan data kuesioner. Analisis klasik. Sebelum Regresi Linier Berganda SPSS 25. Kemudian F, t; korelasi, dan determinasi. Kualitas produk dan lokasi yang berubah-ubah mempengaruhi keputusan pembelian secara parsial dan simultan. Temuan penelitian ini menunjukkan bahwa lokasi, harga, dan kualitas produk semuanya memiliki efek positif dan substansial pada pilihan pembelian. Kualitas produk tidak berpengaruh signifikan terhadap pilihan pembelian.
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Promosi Terhadap Kepuasan Pelanggan Di Marugame Udon & Tempura Kota Kasablanka Putri Handayani; Salman Paludi
Panorama Nusantara Vol 17 No 1 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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The analysis of this study is intended to analyze in order to determine the Effect of Product Quality, Service Quality and Promotion on Customer Satisfaction partially or simultaneously at Marugame Udon & Tempura in Kota Kasablanka. the type of retrieval technique for his research used the Purposive sampling method and was taken from 100 respondents and respondents who came more than 2 times. Technique for research records the use of more than one linear regression analysis. The result of this take a look in part show than product high-quality doesnnow not have a large effect on consumer satisfaction, but the high-quality of service and promotion has a good sized impact on customer satisfaction. so, Marugame Udon and tempura must provide more new creations and also improve the quality of existing products. Analisis penelitian ini ditujukan untuk menganalisis agar mengetahui Pengaruh Kualitas Produk, Kualitas Pelayanan dan Promosi terhadap Kepuasan Pelanggan secara parsial ataupun simultan pada Marugame Udon & Tempura di Kota Kasablanka. jenis teknik pengambilan untuk penelitiannya menggunakan metode Purposive sampling dan diambil dari 100 responden serta responden yang datang lebih dari 2 kali. teknik untuk data penelitian menggunakan analisis regresi linier berganda. hasil dari penelitian ini Sebagian menunjukkan bahwa kualitas produk tidak berpengaruh secara signifikan terhadap kepuasan pelanggan, tetapi Kualitas Pelayanan dan Promosi berpengaruh signifikan terhadap kepuasan pelanggan. maka,Marugame Udon dan tempura harus lebih memberikan kreasi baru dan juga meningkatan kualitas produk yang ada.
The Effect of Product Quality, Brand Image, and Price Perception on Purchasing Decisions Erika Ramadiana; Salman Paludi
Panorama Nusantara Vol 17 No 1 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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This study aims to determine whether there is an influence between Product Quality, Brand Image, and Price Perception on Purchase Decisions at H&M Kelapa Gading. The population is H&M customers who have bought H&M products at H&M Kelapa Gading store. This study used non-probability sampling with the method of accidental sampling as many as 100 respondents for sampling technique. Methods of collecting data using a questionnaire and measured by 5 options Likert Scale which has been tested for validity and reliability test. Meanwhile, for the data analysis method using multiple linear regression analysis with IBM SPSS software, followed by correlation coefficient analysis and coefficient determination analysis. From this study, it was found that product quality has no significant effect on purchasing decisions, brand image does not significantly affect purchasing decisions, and price perceptions have a positive and significant effect on purchasing decisions. Taken together, product quality, brand image, and price perception have a positive and significant effect on purchasing decisions.
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Promosi Terhadap Kepuasan Pelanggan di Kopi Kenangan Plaza Kalibata may siska puspita sari; Salman Paludi
Panorama Nusantara Vol 17 No 1 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study was to determine the effect of product quality, service quality and promotion on customer satisfaction at Kopi Kenangan Plaza Kalibata. The population in this study were buyers who made purchases from April 2022 to July 2022. The sampling technique used purposive sampling to determine 100 respondents. Data collection using purposive sampling technique using a questionnaire that has been tested for validity and reliability. Descriptive and quantitative data analysis methods. Quantitative analysis using IBM SPSS Statistics 20 with Multiple Linear Regression method. The results showed that product quality had a significant effect on customer satisfaction with a t-statistic value of 10,5% and Service quality has a significant effect on customer satisfaction with a t-statistic value of 8.3% while the effect of promotion on customer satisfaction has a significant effect with a t-statistic value of only 1.4%.
pengaruh gaya hidup, kesadaran merek, dan kualitas produk terhadap kepercayaan melalui loyalitas vineza cahyani; salman paludi
Panorama Nusantara Vol 19 No 2 (2024): PANORAMA NUSANTARA
Publisher : Panorama Nusantara

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Tujuan dari penelitian ini adalah untuk mengungkap pengaruh gaya hidup, kesadaran merek, dan kualitas produk terhadap kepercayaan merek melalui loyalitas merek pada kopi kenangan. Populasi penelitian ini terdiri dari konsumen yang melakukan pembelian di Memoria Coffee. Teknik pengambilan sampel yang digunakan adalah sampel acak yaitu responden bersedia mengisi kuesioner, dan kuesioner dibagikan oleh peneliti kepada total 151 responden. Metode Dalam analisis data menggunakan SEM dengan bantuan smartPLS, temuan penelitian menunjukkan bahwa gaya hidup memiliki pengaruh positif dan signifikan terhadap kepercayaan merek serta loyalitas merek.. Kesadaran merek mempengaruhi kepercayaan dan loyalitas merek. Kualitas produk berpengaruh positif dan signifikan terhadap kepercayaan dan loyalitas. Selanjutnya kepercayaan berpengaruh terhadap loyalitas pembelian.
Co-Authors Amalia Krismawati Annisa Firdayani Dava Syach Alhufi Dea ayu Erika Ramadiana may siska puspita sari mike agusli mike Putri Handayani Rohmawati Rohmawati Septia Eka Nurcahya Septia vineza cahyani