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All Journal Human Capital Development
Anggha Pratama Purnama Putra
STEI Pariwisata Internasional
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Kualitas Pelayanan, Kualitas Produk dan Persepsi Harga Terhadap Kepuasan Pelanggan Di Hotel Aryaduta Menteng Jakarta Anggha Pratama Purnama Putra; Ricky Talumantak
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze and determine the effect of service quality, product quality and price perception on customer satisfaction at the aryaduta menteng hotel. The background is research is the increasingly stringent business development at the aryaduta menteng hotel Jakarta. Based on the sampling technique in this study is quantitative, this sample collection technique is purposive sampling, the technique carried out by this study uses multiple linear analysis. The results of this study are service quality, product quality, price perception affect customer satisfaction simultaneously, partially service quality, product quality and price perception have a significant effect on customer satisfaction
Co-Authors Ricky Talumantak