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All Journal Human Capital Development Panorama Nusantara
Hariadi Hadi Suwarno
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Pengaruh Kualitas Produk, Lokasi, dan Keputusan Pembelian di Sate Asin Cuy Firmansyah Ramadhan; Hariadi Hadi Suwarno
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh Kualitas Produk (X1), Lokasi (X2), dan Word of Mouth (X3) terhadap Keputusan Pembelian (Y) secara bersama-sama pada Sate Asin Cuy Cibinong. Jumlah tes yang diambil dalam tinjauan ini adalah 100 responden yang menggunakan teknik pemeriksaan secara kebetulan. Strategi pengujian informasi yang akan digunakan adalah Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Analisis Regresi Linier Berganda, Analisis Deskriptif, Kuantitatif, Uji Heteroskedastisitas, Uji Multikolinearitas, Uji Linearitas, Uji F, Uji T, Analisis Korelasi, Koefisien dan Determinasi (R2). dengan menggunakan SPSS 20. Berdasarkan hasil penelitian para ilmuwan menyatakan bahwa faktor kualitas barang, luas dan pertukaran verbal sampai taraf tertentu atau secara keseluruhan mempengaruhi pilihan pembelian di Sate Asin Cuy.
Pengaruh Kualitas produk, Persepsi Harga dan Media Sosial Terhadap Keputusan Pembelian Boost Juice Mall Kota Kasablanka silviyanah; Hariadi Hadi Suwarno
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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This This study examines how product quality, price perception and social media affect purchasing decisions at Boost Juice Mall Kota Kasablanka. By using accidental sampling technique with a sample of 100 respondents. Data analysis used multiple linear regression method with Statistical Package for the Social Sciences (SPSS). The results of this study indicate that social media and product quality have a beneficial and significant influence on purchasing decisions. While the price perception variable has a significant and negative effect on purchasing decisions
Pengaruh Kualitas Produk, Promosi, dan Citra Merek Terhadap Keputusan Pembelian Wafer Nabati Di Tip-top Rawamangun Dinda Nabila; Hariadi Hadi Suwarno
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research to determine and analyze the effect of product quality, promotion, and brand image on purchasing decisions of Nabati Wafers at Tip-top Rawamangun. The population in this study was 100 respondents with data collection using a questionnaire given to respondents with accidental sampling technique. The analytical method used in this research is multiple regression analysis. The results of this study indicate that product quality variables, promotion variables, and brand image variables simultaneously affect the purchasing decision of Nabati Wafers at Tip-top Rawamangun. Then the results partially show that product quality and brand image variables have a significant effect on purchasing decisions, while promotion variables have no effect on purchasing decisions.
Co-Authors Dinda Nabila Firmansyah Ramadhan silviyanah