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All Journal Human Capital Development Panorama Nusantara
Jamaludin Khalid
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Economics, Econometrics & Finance Other

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Pengaruh Persepsi Harga, Lokasi dan Promosi Terhadap Keputusan Menginap di Hotel Horison Bekasi Laily Alfunnimah; Jamaludin Khalid
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to investigate and analyze how perceptions of pricing, location, and promotions affect guests' choices to stay at Hotel Horison Bekasi. Testing Multiple regression is the analytical technique used to evaluate the hypothesis using test 1 and a sample of 100 respondents. collecting data via a survey with a Likert scale of 5 (five) possible responses. Non-probability sampling with accidental sampling is the data collection methodology used. Respondents who have at least once (once) visited and stayed at Hotel Horison Bekasi meet the accidental sampling requirements. The data analysis method made use of the SPSS version 20 program and the traditional assumption tests (Normality Test, Heteroscedasticity Test, Multicollinearity Test, and Linearity Test). The t test results revealed that location did not significantly influence the decision to stay, pricing perception significantly affected the decision to stay, and promotion significantly influenced the decision to stay. While the results of the f test indicate that there is a substantial interaction between the factors of perception of pricing, location, and promotion at the same time on the choice to stay at Hotel Horison Bekasi.
Pengaruh Kualitas Pelayanan, Suasana, dan Promosi Terhadap Kepuasan Pelanggan Smoking Barrels Craft Coffee Aisiah Gesta Argarini; Jamaludin Khalid
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study is to determine whether the quality of service, atmosphere, and promotion affect the customer satisfaction of Smoking Barrels Craft Coffee. The population in the study were smoking barrels craft coffee customers. And the sample used in this study was 100 respondents using the purposive sampling method with a questionnaire that had been tested for validity and reliability. Analysis of multiple linear regression data with the help of IBM SPSS 20. The results of the t-test of this study show that the Quality of Service and Promotion has a significant effect on customer satisfaction with a significance value of 0.000. And the Atmosphere has no significant effect on customer satisfaction with a significance value of 0.530. Keywords : Quality of Service, Atmosphere, Promotion, Customer Satisfaction
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN CUSTOMER SERVICE DI MATAHARI DEPARTEMENT STORE METROPOLITAN MALL BEKASI Alfi Nur Arafah; Jamaludin Khalid
Panorama Nusantara Vol 17 No 1 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Studying consumer satisfaction at Matahari Department Store Metropolitan Mall Bekasi is the primary objective in this study. Matahari Department Store Metropolitan Mall Bekasi customers were surveyed as part of the study's 100-person sample. Participants in the research were asked to fill out questionnaires. Respondents have to have made a purchase at Matahari Metropolitan Mall Bekasi using purposive sampling. For the most part, this study relied on conventional hypothesis testing (Normality Test, Heteroscedasticity Test, Multicollinearity Test and Linearity Test). The quality of a company's products and services are inextricably connected, yet there is no connection between customer pleasure and marketing efforts. A significant correlation exists between customer satisfaction and product, service, and advertising quality according to the f test results. Almost two-thirds of the variance in product quality may be explained by the coefficient of determination. Keywords: Product Quality, Service Quality, Promotion
Co-Authors Aisiah Gesta Argarini Alfi Nur Arafah Laily Alfunnimah