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All Journal AKSIOMA : Jurnal Manajemen Human Capital Development Panorama Nusantara
Jamaludin Khalid
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Economics, Econometrics & Finance Other

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Pengaruh Persepsi Harga, Lokasi dan Promosi Terhadap Keputusan Menginap di Hotel Horison Bekasi Laily Alfunnimah; Jamaludin Khalid
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to investigate and analyze how perceptions of pricing, location, and promotions affect guests' choices to stay at Hotel Horison Bekasi. Testing Multiple regression is the analytical technique used to evaluate the hypothesis using test 1 and a sample of 100 respondents. collecting data via a survey with a Likert scale of 5 (five) possible responses. Non-probability sampling with accidental sampling is the data collection methodology used. Respondents who have at least once (once) visited and stayed at Hotel Horison Bekasi meet the accidental sampling requirements. The data analysis method made use of the SPSS version 20 program and the traditional assumption tests (Normality Test, Heteroscedasticity Test, Multicollinearity Test, and Linearity Test). The t test results revealed that location did not significantly influence the decision to stay, pricing perception significantly affected the decision to stay, and promotion significantly influenced the decision to stay. While the results of the f test indicate that there is a substantial interaction between the factors of perception of pricing, location, and promotion at the same time on the choice to stay at Hotel Horison Bekasi.
Pengaruh Kualitas Pelayanan, Suasana, dan Promosi Terhadap Kepuasan Pelanggan Smoking Barrels Craft Coffee Aisiah Gesta Argarini; Jamaludin Khalid
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study is to determine whether the quality of service, atmosphere, and promotion affect the customer satisfaction of Smoking Barrels Craft Coffee. The population in the study were smoking barrels craft coffee customers. And the sample used in this study was 100 respondents using the purposive sampling method with a questionnaire that had been tested for validity and reliability. Analysis of multiple linear regression data with the help of IBM SPSS 20. The results of the t-test of this study show that the Quality of Service and Promotion has a significant effect on customer satisfaction with a significance value of 0.000. And the Atmosphere has no significant effect on customer satisfaction with a significance value of 0.530. Keywords : Quality of Service, Atmosphere, Promotion, Customer Satisfaction
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN CUSTOMER SERVICE DI MATAHARI DEPARTEMENT STORE METROPOLITAN MALL BEKASI Alfi Nur Arafah; Jamaludin Khalid
Panorama Nusantara Vol 17 No 1 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Studying consumer satisfaction at Matahari Department Store Metropolitan Mall Bekasi is the primary objective in this study. Matahari Department Store Metropolitan Mall Bekasi customers were surveyed as part of the study's 100-person sample. Participants in the research were asked to fill out questionnaires. Respondents have to have made a purchase at Matahari Metropolitan Mall Bekasi using purposive sampling. For the most part, this study relied on conventional hypothesis testing (Normality Test, Heteroscedasticity Test, Multicollinearity Test and Linearity Test). The quality of a company's products and services are inextricably connected, yet there is no connection between customer pleasure and marketing efforts. A significant correlation exists between customer satisfaction and product, service, and advertising quality according to the f test results. Almost two-thirds of the variance in product quality may be explained by the coefficient of determination. Keywords: Product Quality, Service Quality, Promotion
Pengaruh Kualitas Pelayanan, Citra Merek, dan Promosi terhadap Loyalitas Nasabah pada PT Bank Central Asia Tbk (BCA) Shakira Benanti; Jamaludin Khalid
AKSIOMA : Jurnal Manajemen Vol 5 No 1 (2026): AKSIOMA : Jurnal Manajemen [Februari-Juli 2026]
Publisher : Program Studi Manajemen dan Magister Manajemen, Fakultas Ekonomika dan Bisnis, Universitas Katolik Widya Mandira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/aksioma.v5i1.5191

Abstract

This study aims to examine the influence of service quality, brand image, and promotion on customer loyalty at PT Bank Central Asia Tbk (BCA). A quantitative approach was employed using primary data collected through questionnaires distributed to 100 respondents selected using an accidental sampling technique. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 25, supported by validity and reliability tests, classical assumption tests, F-test, t-test, correlation analysis, and coefficient of determination. The results indicate that, simultaneously, service quality, brand image, and promotion have a significant effect on customer loyalty. Partially, brand image and promotion have a significant effect, while service quality does not have a significant effect on customer loyalty. The coefficient of determination shows that 69.8% of customer loyalty is explained by these variables, while the remaining 30.2% is influenced by other factors. These findings suggest that strengthening brand image and optimizing promotional strategies are more effective in enhancing customer loyalty, while improvements in service quality need to be more consistent and aligned with customer expectations to create a stronger impact.
Co-Authors Aisiah Gesta Argarini Alfi Nur Arafah Laily Alfunnimah Shakira Benanti