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Bambang Nur Supriyanto
Universitas Asa Indonesia
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Pengaruh Promosi, Ekuitas Merek, dan Kualitas Produk terhadap Keputusan Pembelian melalui Aplikasi McDonald’s Cindy Octavian; Bambang Nur Supriyanto
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to seek the influence of promotions, brand equity, and product quality on purchasing decisions. The data collection was carried out by spreading the questionnaire to 130 McDonald's Application user respondents. Incidental sampling is used as a sampling method and is processed using the SmartPLS 2.3 application. The results of this study show that promotions have a significant effect on purchasing decisions, brand equity has a significant effect on purchasing decisions, and product quality has no significant effect on purchasing decisions.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Citra Merek Pada Kepuasan Pelanggan di Youo Resto Hotel Zia Sanno Pluit Debora Angela Ctistie Senduk; Bambang Nur Supriyanto
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to investigate how products, services, and brand image, on customer satisfaction at Youo Resto Hotel Zia Sanno Pluit. Customers who visit Youo Resto Hotel Zia Sanno Pluit are the population of this study, which uses primary data in the form of questionnaires filled out by 100 respondents. In this study, researchers used random sampling as a sampling method. Multiple linear regression models and data analysis methods such as descriptive statistical analysis and parametric statistical analysis are used in quantitative research methods. The results of the study can be concluded that product has a significant effect on customer satisfaction, service has a significant effect on customer satisfaction, and brand image has a significant effect on customer satisfaction.
PENGARUH PERSEPSI HARGA, KUALIATAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI RICHEESE FACTORY JATIBENING BEKASI Annastaya Putri; Bambang Nur Supriyanto
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study hopes to analyze the impact of visible costs, product quality and area on purchasing choices in the Richeese Jatibening production line. This research example consists of 100 respondents who are restaurant owners. Information was collected using surveys and checked using various relapse investigation strategies. The results showed that the impression of cost, quality of goods and area as a whole influenced the purchase choice at Richeese Plant Jatibening. Buying choices also affect buyers.
Co-Authors Annastaya Putri Cindy Octavian Debora Angela Ctistie Senduk