Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Human Capital Development Panorama Nusantara
Hadi Wasino
Universitas Asa Indonesia
Economics, Econometrics & Finance Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Kualitas Produk, Kualitas Pelayanan Dan Citra Merek Terhadap Kepuasan Pelanggan Di Subway Mall Kelapa Gading Melda Julia Rita; Hadi Wasino
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze and determine product quality, service quality and brand image on customer satisfaction at Subway Mall Kelapa Gading. The research method used in this study is quantitative descriptive. The sample technique used in this study used Purposive Smapping to determine 108 respondents who had made purchases at Subway Mall Kepala Gading. Data analysis method using Structural Equation Model with data processing using Smart-PLS 3.0. Through several tests, including validity tests, reliability tests, and hypothesis tests. The results showed that product quality does not affect customer satisfaction, service quality also does not have a positive effect on customer satisfaction and on the other hand, brand image has a positive effect on customer satisfaction. Although customer satisfaction can also be influenced by several other factors that are not studied.
Pengaruh Kualitas Produk, Promosi dan Persepsi Harga terhadap Keputusan Pembelian di Kopi Kren Jakarta Bintang Maha Putri Yudo Negoro; Hadi Wasino
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of product quality, promotion and price perception on purchasing decisions at Kopi Kren Jakarta. The approach used in this research is a quantitative approach with a total sample size of 160 with the sampling technique used is purposive sampling technique. The measuring tool used in this research is a questionnaire distributed via Google Form. The analysis used includes validity tests, reliability tests, t tests and f tests. The results of the analysis show that: Product quality influences purchasing decisions, promotions and price perceptions also significantly and simultaneously influence purchasing decisions.
Pengaruh Customer Relationship Management, Pengalaman Pelanggan dan Kepercayaan Merek terhadap Loyalitas Pelanggan di Starbucks Kelapa Gading Ujang Yudi; Hadi Wasino
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the midst of increasingly intense business competition, it is not an easy task for companies to sustain their business, knowing that the company's focus is not only on how to increase sales but also on acquiring loyal customers. The aim of this research is to determine the influence of customer relationship management (CRM), customer experience, and brand trust on customer loyalty at Starbucks Kelapa Gading. Data collection was conducted by distributing questionnaires to consumers. The sampling technique used was purposive sampling with a total of 200 respondents. This research employed a hierarchical structural model to test the proposed hypotheses, using the SEM (Structural Equation Modeling) analysis technique. The data processing for this research was performed using SmartPLS version 3.2 software. The results of this study demonstrate a significant direct influence of customer relationship management (CRM), customer experience, and brand trust on customer loyalty.
Co-Authors Bintang Maha Putri Yudo Negoro Melda Julia Rita Ujang Yudi