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All Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis
Dwi Wahyu Maulana Putra
Universitas Jember
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Perkembangan Ojek Online terhadap Peningkatan Ekonomi UMKM di Kecematan Sumbersari, Kabupaten Jember Rama Dwi Rendra Graha; Fiyoga Bayu Saputra; Dwi Wahyu Maulana Putra
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.769

Abstract

This research explores the impact of the development of online motorcycle taxis on improving the economy of Micro, Small and Medium Enterprises (MSMEs) in the digital era, using Mark Granovetter's Social Network theory. Granovetter emphasized the importance of strong ties and weak ties in supporting economic growth. Strong bonds, such as those between business owners and employees, provide emotional and financial stability. Meanwhile, weak ties, represented by interactions between online motorcycle taxi drivers and customers, open up new market opportunities and increase business visibility. This research uses a case study-based qualitative approach, collecting data through semi-structured interviews and field observations. Interviews were conducted with MSME owners and workers who use online motorcycle taxi services, selected through purposive sampling. Data were analyzed using thematic analysis according to Creswell procedures, including interview transcription, data coding, and identification of main themes. The research results show that collaboration with online motorcycle taxi platforms, such as GoFood, expands market reach and increases MSME sales. In addition, the rating and review system on this platform helps improve service quality and security. Support from strong ties provides stability, while weak ties through online motorcycle taxi platforms create new opportunities and greater visibility. This research emphasizes the importance of synergy between strong ties and weak ties in creating an ecosystem that supports economic growth and social prosperity in the digital era. Thus, technological innovations such as GoFood not only increase operational efficiency but also optimize social relations to achieve larger economic goals.
Transformasi Pakaian Tradisional di Universitas Jember: Pengaruh Budaya Luar Terhadap Pakaian Tradisional Rama Dwi Rendra Graha; Fiyoga Bayu Saputra; Dwi Wahyu Maulana Putra
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i2.764

Abstract

This research explores changes in fashion styles among Jember University students in the digital era, which are influenced by social media, digital platforms and international cultural migration. Traditional clothing styles have undergone significant changes due to the influence of foreign cultures in design and materials. Students, as active users of social media and the internet, are the main targets of this change, often exposed to the latest fashion trends and campus events that demand a fashionable appearance. Interviews with two FISIP students at the University of Jember revealed that social media greatly influences the way they dress, reflecting Jean Baudrillard's theory about consumer society. According to Baudrillard, consumption not only fulfills basic needs but also functions as a symbol of identity and social status. Jember University students follow fashion trends to express themselves and demonstrate social affiliation, despite facing challenges such as financial management and disrupted academic priorities. This research uses a case study-based qualitative approach, with semi-structured interviews and field observations to obtain in-depth data. Thematic analysis was carried out to identify main themes such as economic conditions, the influence of fashion trends, and the role of social media. This research shows that changes in student fashion styles are not only a fashion phenomenon, but also reflect broader social and cultural dynamics in the digital era. Baudrillard's theory provides a foundation for understanding how symbolic consumption and the influence of social media influence college students' clothing style choices, as well as their impact on their cultural and socio-economic identities.
Co-Authors Fiyoga Bayu Saputra Rama Dwi Rendra Graha