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p-Index From 2021 - 2026
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All Journal Journal of Economic, Bussines and Accounting (COSTING) International Journal of Economics Development Research (IJEDR)
Arbiya Magfiroh Rohmi
Universitas Muhammadiyah Sidoarjo
Economics, Econometrics & Finance Social Sciences

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Price Analysis and Brand Identity on Customer Loyalty through Customer Satisfaction Mediation Arbiya Magfiroh Rohmi; Sriyono Sriyono; Wisnu Panggah Setiyono
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4168

Abstract

This research aims to find out whether customer satisfaction mediates the relationship between price and brand identity on consumer loyalty. The sampling technique in this research used the accidental sampling method by distributing questionnaires to 150 respondents. The data analysis method was carried out using several statistical tests: research instrument testing (validity and reliability testing) and hypothesis testing. The research results show that: (1) brand identity has a positive influence on customer satisfaction. (2) brand identity has a positive influence on consumer loyalty. (3) Price has a positive influence on customer satisfaction. (4) price has a positive influence on consumer loyalty. (5) brand identity through customer satisfaction influences consumer loyalty. (6), price through customer satisfaction has a significant effect on consumer loyalty.  
STRATEGIES STRATEGIES FOR CULTIVATING THE ENTREPRENEURIAL SPIRIT OF BLIGO SIDOARJO STATE ELEMENTARY SCHOOL: STRATEGI DALAM MENUMBUHKAN JIWA KEWIRAUSAHAAN PESERTA DIDIK SEKOLAH DASAR NEGERI BLIGO SIDOARJO Orien Maulya Pramesti; Arbiya Magfiroh Rohmi; Muhammad Saleh; Sugeng Hariyadi; Siti Ulfah; Muhammad Yuniar Hakim Sidqi; Ahmad Rizal; Imelda Dian Rahmawati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 1 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i1.14042

Abstract

This study aims to analyze the strategies employed by Sekolah Dasar Negeri Bligo Sidoarjo in fostering students' entrepreneurial spirit through a planned, integrated, and sustainable approach. The strategies implemented include the planning, execution, and evaluation of programs based on character education, project-based learning, and entrepreneurial practices such as mini-markets and product exhibitions. The findings show that these programs successfully enhanced students' cognitive, affective, and psychomotor skills while building an entrepreneurial mindset from an early age, including risk-taking and innovation capabilities. However, challenges such as time constraints, limited resources, and teacher training have impacted the program's effectiveness. With synergistic support from schools, parents, and the government, entrepreneurship education at the elementary level has the potential to become an essential foundation in shaping creative, independent, and innovative young generations. This study is also relevant to the objectives of the Sustainable Development Goals (SDGs) in promoting inclusive and sustainable economic growth.
Co-Authors Ahmad Rizal Imelda Dian Rahmawati Muhammad Saleh Muhammad Yuniar Hakim Sidqi Orien Maulya Pramesti Setiyono, Wisnu Panggah Siti Ulfah Sriyono Sriyono Sugeng Hariyadi