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Nuraida Nuraida
Fakultas Dakwah dan Komunikasi UIN Raden Fatah Palembang
Religion Decision Sciences, Operations Research & Management Social Sciences Other

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IMPLEMENTASI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PRODUK DI MS GLOW PALEMBANG Tiara Maharani; Nuraida Nuraida; Dalinur Muhammad Nur; Hasril Atieq Pohan
Yonetim Jurnal Vol 5 No 1 (2022): Yonetim
Publisher : Program Studi Manajemen Dakwah, Fakultas Dakwah dan Komunikasi, UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/yonetim.v5i1.13072

Abstract

The increasing development of technology has an impact on all lines of people's lives. This also has an impact on the marketing system in various companies and various other business fields, MS Glow Palembang is one that utilizes technological developments in the interests of digital marketing. This research is entitled Implementation of Digital Marketing in Increasing Product Sales at MS Glow Palembang. This study aims to determine the digital marketing media used, the level of sales, and the implementation of digital marketing by MS Glow Palembang in increasing product sales. This research is a field research with qualitative methods, in collecting data the researchers used the methods of observation, interviews, and documentation. The focus of the research is the use of the WhatsApp application as a liaison between sellers and potential consumers based on digital marketing theory, namely interactive, incentive programs, site design, and transactions. This research resulted in: 1). The level of sales at MS Glow Palembang remained stable even though during the pandemic there were no visitors to the store (stores), because sales focused on online or digital systems. 2). Digital marketing at MS Glow Palembang uses several trending social media such as Instagram, Tiktok, and WhatsApp, as well as using the e-commerce application, Shopee. 3). Implementation of digital marketing in increasing product sales at MS Glow Palembang, by utilizing various existing features to make it easier to build persuasive interactions with potential customers and build better relationships by providing past response services, as well as providing educative and informative content on a regular basis or regularly every day. Meanwhile, at the level of sales, MS Glow Palembang provides save, free and win as an effort to attract consumer buying interest which has a positive impact on sales. Keywords: Digital Marketing, Sales Level, MS Glow Palembang
ANALISIS FAKTOR YANG MEMPENGARUHI JAMAAH UMRAH DALAM MENGAMBIL KEPUTUSAN PENGGUNAAN TRAVEL UMRAH FAIRUZ TOUR PALEMBANG Wulan Purnama Sari; Nuraida Nuraida; Candra Darmawan; Nurseri Hasnah Nasution
Yonetim Jurnal Vol 5 No 1 (2022): Yonetim
Publisher : Program Studi Manajemen Dakwah, Fakultas Dakwah dan Komunikasi, UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/yonetim.v5i1.13074

Abstract

The problem taken from this research is that the high number of Umrah pilgrims each year causes the number of pilgrims on the Fairuz Tour Palembang Umrah travel to fluctuate. This is because when making decisions on the use of Umrah travel, many Umrah travel services do not meet regulations, so many factors are taken into consideration by pilgrims. This study aims to determine whether there are individual factors, environmental factors, and marketing stimulus factors that influence Umrah pilgrims in making decisions about using Fairuz Tour Palembang Umrah travel. In this study, researchers analyzed the factors that influence Umrah pilgrims in making decisions about the use of Fairuz Tour Palembang Umrah travel. Respondents in this study were pilgrims who had performed Umrah using Fairuz Tour Palembang Umrah travel with the use of the data used in this study, namely primary data obtained directly from respondents by filling out questionnaires. Then analyze the data obtained in the form of quantitative analysis. Quantitative analysis includes validity test, reliability test, classical assumption test, multiple linear regression analysis, with partial test (T test), simultaneous test (F test), and determinant test (R2). with a significance level of 0.1. From the results of this study indicate that all the independent variables tested have a positive and significant effect on consumer decisions with the F test and t test while the Adjusted R Square number of 0.414 indicates 41.4% variation in consumer decisions obtained from the three independent variables where the remaining 68, 6% is explained by other factors outside this study. Keywords: Individual Factors, Environmental Factors, Marketing Stimulus Factors, Consumer Decision
MANAJEMEN PONDOK PESANTREN AULIA CENDEKIA PALEMBANG UNTUK MENINGKATKAN KETERAMPILAN SANTRI DALAM BERDAKWAH Nuha Nabila Aswari; Nuraida Nuraida; Nazarmanto Nazarmanto; Nurseri Hasnah Nasution
Yonetim Jurnal Vol 5 No 2 (2022): Yonetim
Publisher : Program Studi Manajemen Dakwah, Fakultas Dakwah dan Komunikasi, UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/yonetim.v5i2.15206

Abstract

The purpose of this study was to find out the management of the Aulia Cendekia Palembang Islamic boarding school, and the efforts made by the Aulia Cendekia Paalembang Islamic boarding school to improve the skills of the Santri in preaching. This research is a qualitative research with a descriptive approach. The types of data sources for this research are primary and secondary data sources, the primary data sources in this study are the leadership of the Islamic boarding school, the chairman of the Aulia Cendekia Palembang Islamic boarding school dormitory, Ustadz / Ustadzah da'wah supervisors, students and female students of class XII MA, and administrators related to preaching coaches . Data collection techniques in this study used interviews, observation and documentation and data analysis in this study used data reduction, data presentation, and drawing conclusions. The results of this study are that the Aulia Cendekia Islamic boarding school in Palembang has implemented management principles by implementing daily activities for each student and female student, at the Aulia Cendekia Islamic boarding school there are also planning and evaluation to make it better, besides that there are also economic aspects, aspects education, aspects of da'wah, and aspects in the pesantren environment. There is a program for the XII MA, namely the ni'hai program, there are also weekly muhadoroh and monthly muhadoroh kubro. Da'wah training is very important for students. The efforts made by Islamic boarding schools are so that students and female students can appear in society, following the best female students and female students for competitions in order to train their abilities. self-quality, allows them to appear in society, and can potentially be part of the da'wah. The inhibiting factor is the lack of library facilities so that students and female students do not look for materials for da'wah training, nor is the motivation of human resources to take part in preaching training.
Co-Authors Candra Darmawan Dalinur Muhammad Nur Hasril Atieq Pohan Nazarmanto Nazarmanto Nuha Nabila Aswari Tiara Maharani Wulan Purnama Sari